How much time should you be spending on SEO? And how should that time be broken out? This is actually a pretty complex question. So we’re gonna get into the weeds a little bit here but (luckily) we brought the weed whacker with us.
First, how much time you should spend on SEO is really dependent on doing a full audit of your website. This way, you’ll have a better understanding of what your specific needs are. If you have new website, or one that’s clean, well thought-out & organized, you might not need to do that much work. However, somebody who’s had a website for a long time is likely to require a more substantial investment of time & resources. This is because they’re likely victims of unintentional self-sabotage in the form of “spaghetti SEO” (throwing everything in the wall to see what sticks). In these cases, there’s been a lot of things built up over the years; some of it needs to be cleaned, some of it needs to be redone, and some of it needs to be jettisoned entirely. And that’s a whole other project but what about a new or simply well-organized site?
If starting with a clean late website, I would dedicate roughly 10 hours a month to my SEO efforts. That can be divided in a number of different ways…
- You can produce a couple pieces of content.
- You can do a great batch of technical SEO and
- You’re going to need to do a fair amount of auditing and analysis to make sure that you’re getting the results that you were expecting out of your work.
Now, keep in mind that that ’10 hour’ number is just a ballpark and your own needs are going to fluctuate month-to-month and site-to-site. If you need more time or you feel like you’re not getting the results you need, spend a little bit more time. And if things are going really well (or you’re a fantastic, fast writer) then you can dial back that time a little bit.
- If starting from a clean slate, you should spend a minimum of 10 hours each month on your SEO focused on:
- Producing content.
- Performing technical SEO and
- Auditing and analyzing your results.
- Recognize that this investment of time is subject to change based on both current & future needs, as well as the number of sites you’re managing at any given time.
And if you want more ways to set your dealership up for success, connect with Wikiotive on LinkedIn, Facebook, YouTube, and Instagram for more ways to optimize your dealership’s online presence and sell more cars.