Auditing Third-Party Tools

Auditing Third-Party Tools

Every day, prospective car buyers are visiting your website. But today, we’re not gonna talk about how they GOT there, we’re going to talk about what happens when they ARE there. More importantly, how it could hurt YOUR chances of making that sale. Whether we’re...
What are Beneficial Purpose, YMYL & E-A-T?

What are Beneficial Purpose, YMYL & E-A-T?

In recent months, we’ve talked about Core Web Vitals and the various other metrics used by Google to determinate the quality of a site’s user experience. However, Google’s methods of assessment aren’t solely reliant upon technology and algorithms. Google also employs...
Image Selection & Alt Text

Image Selection & Alt Text

When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these...