Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Let’s talk today about one of the most basic purposes of your website: showing a potential customer who YOU are. More specifically, we’re going to talk about creating the best “About Us” page possible. Your “About Us” page should explain to a potential car buyer who you are, where you are, what you sell, and explore exactly what sets you […]
Does your content suck? Over the last few weeks we have gone over different types of content, tips for coming up with content ideas, and local content for your dealership’s website. Today, we’re going to discuss how you can improve your content, and optimize it to help you rank higher. Structure is Important Let’s start with one basic writing rule […]
Last week, we discussed three types of content that your website needs: Navigational Pages, Landing Pages, and Blog Posts. This week, we are going to dive deeper into blog territory, covering one style of blog that’s crucial for any SEO strategy…Local Content. Local Content allows you to: 1. Present your dealership to your community, or to a specific geography. 2. […]
LET’S TALK CONTENT… If you have questions when it comes to content for your dealership’s website, you’re not alone. We hear them all the time… “How do I write content?” “How do I improve my content?” But what’s often surprising is how often we hear the question, “What do you mean by content?” In the simplest terms, anything you’ve made available […]