Sommer White

Team Member Bio

With over 16 years of comprehensive marketing experience across a diverse range of industries—including automotive, retail, entertainment, and hospitality—Sommer has established herself as a strategic leader with a passion for driving results. Her career spans both agency and client-side roles, working with notable brands such as Ashley Homestore, Dickey’s Barbecue, WWE, and Disney. For years prior to joining Wikimotive, Sommer dedicated her efforts to grow a multi-location dealer group comprising Cadillac, Chevy, Buick/GMC, and CDJR stores, honing her expertise in franchise and multi-point marketing.

Throughout her journey, Sommer has developed an innate ability to craft tailored strategies that empower individual locations to thrive within complex markets. Her leadership is rooted in a deep understanding of dealership culture and a commitment to uncovering actionable insights that inform sustainable growth. She thrives on building collaborative teams, fostering innovation, and elevating brand presence through innovative marketing solutions.

When she’s not shaping strategies or analyzing market trends, Sommer enjoys experimenting in the kitchen, lifting weights, throwing a frisbee for her dog Sully, or unwinding on patios with live music and a glass of wine with friends and family.