Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
If you follow the SEO industry, you’ll know that there’s a constant debate about whether or not the practice is really “SEO” (search engine optimization) anymore. Because for the most part, it’s not. Sure we still do on-page optimization that helps create search-friendly pages, but that’s only one small part of what most SEO companies provide moving into 2016. Instead, most […]
Dealers, there’s something fishy going on with the major automotive website providers. Problems that affect search results are popping up left and right, but no one is willing to accept responsibility and fix the issues. Instead, there’s a brick wall of “Aw shucks, that’s the way things are. Guess you’ll have to deal with it.” And I know what you’re […]
It’s time for another riveting installment of Google Webmaster Help Videos featuring the always friendly and rarely illuminating Matt Cutts. In this weeks episode of the popular Google series for webmasters and SEOs, Matt Answers the following question: Should I correct the grammar on comments to my WordPress blog? Should I not approve comments with poor grammar? Will approving comments […]
Today I want to talk to you about an interesting local SEO checklist I found this weekend. Sure, there are lots of them out there, but this one struck me for a couple reasons, and hard enough that I felt compelled to write about it. What makes it so special? First, check it out for yourself.
2014 is going to be one of the biggest years for small business digital marketing yet. I like to think of it like the music industry. Once upon a time, only people with huge studio backing could record and album, and only the most popular artists in the world could have their music distributed. Over the past ten years, the […]
Today’s post is less about educating, and more about being a digital marketing public service announcement. You need to log in to your Google Places account and make sure everything is up do date and submitted to Google. In case you haven’t heard about this yet, here’s the reason why it’s vitally important:
Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think […]
When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base that off of. As I grew older and more experienced in the […]
A lot of people wonder how long it takes to get a new site indexed and ranked, but people do not often consider the flip side. Namely, how do you keep an old site fresh in Google’s eyes. Of course, lots of old sites rank just fine. In fact, some old sites are low quality and still rank well through […]
Rand Fishkin is one of those weird guys, you know what I mean? He’s not a celebrity except in one very specific niche, but within that niche he is immediately recognizable, due mainly to his patented Whiteboard Fridays. Some people love him, other people hate him (though I suspect they must just be jealous) but pretty much everyone listens to […]
Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE omnipotent in a way. They scan the entire web, handing out rewards and brutal punishments alike, but they have always had a weakness: limited man power and an always imperfect algorithm. Sure, the algorithms get better every year, but the […]
Yahoo is apparently sick and tired of ruling the search engine world (little sarcasm there), and who can blame them? It must be exhausting slipping in the search engines, clawing for purchase and continuing to slide year after year. To speed things along, they are now taking steps to ensure that people who run websites all over the world will […]
Google is constantly battling back the tide of shoddy ads and outright scams being posted as ads on their network every hour of every day. According to Google itself, they pulled over 350 million bad ads from their service in 2013, a significant amount more than the 224 million they pulled down in 2012. Are more bad ads being uploaded? […]
We’re halfway through the month so you know what means, the ComScore data for the previous month is finally available! What search engines finished out 2013 strong and who continued their inevitable but tragic clown car skip into obscurity? Let’s take a look and find out.
Now that we’re firmly into 2014, it’s time to take a step back and reflect a bit. If you are anything like me, your December 2013 was a whirlwind of shopping, both online and in stores. I try hard to pay attention to how each store I buy from is run, as a digital marketer that’s just my nature. My […]
I’m writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I’ve encountered before. What seemed at first to be merely a bad SEO practice, now seems to amount to copyright infringement, a willful attempt to harm dealers while profiting from them, and perhaps even […]
Here’s an interesting little tool for you research junkies. It’s an interactive map that breaks down the usage of operating systems by percentage by state. For you SEO fanatics (all of us here!) it also shows you the percentage of people in each state that rock Google as their primary search engine.
Yesterday we wrote about Rap Genius and the penalty they incurred by trying to game Google’s system with questionable SEO. Essentially, they were trying (and succeeding) to bribe people to give them links with very specific, very rich anchor text and Google brought down the penalty hammer on their entire domain. Now, they don’t even rank for their own name, […]
We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the infographics I see these days. They use up all of their energy trying to be fancy and […]
All of us here at Wikimotive would like to wish you and yours a very Merry Christmas and Happy Holidays! It’s been a busy year for us here, but we’ve been graced with the gifts of great clients, supportive families, and jobs we’re proud to do. Our office is closed today and tomorrow, but if you need anything, we’re still […]