Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Google is about as consistent as the seas. As soon as you think you have a hold on just where you are and what you’re doing, the tide rolls out and leaves you stranded belly-deep on the beach. Melodramatic? Yes. Do we feel bad about it? Not in the slightest. Anyway, let us here at Wikimotive tell you the latest […]
When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. I Can write better than […]
We’ve established time and time again that SEO is constantly shifting, but some industries have it harder than others. One of the more complicated kinds of sites to optimize is the ecommerce site. This is because Google would love to be the only true affiliate marketer on the web. Also, Amazon is so ubiquitous that every other ecommerce site on […]
SEO is one of the fastest moving fields there is, and you need to be willing and able to adapt just as quickly. Sure, it can be painful to abandon techniques that have worked well for you in the past, but it’s necessary if you want to prosper in the future. Don’t sacrifice your Business’s SEO for the sake of […]
Is Facebook too big to fail? Is there any move they could make that would truly push away the user-base at this point? On one hand, every social network before it has failed, but on the other, no other social network has ever been as large or as integrated into our everyday life as Facebook. It’s become a must have […]
The past few months have represented the quiet death of an SEO error. There was no fanfare, no mournful songs were played and no beautiful, young wives stood weeping by the casket. It was a death that had more whimper than bang. At first, we thought it was an aberration, surely it could be revived? Alas, no amount of triage […]
A lot of SEO companies, including yours truly, have been preaching about the dangers of exact match anchor text. In case you have forgotten, exact match anchor text is when you point a multitude of links at a page you’re trying to rank, and all the anchor text in those links is exactly the same. One of the major updates […]
Have you ever heard of the Amsterdam-based prog-rock band Light Light? Well, now you have. If you didn’t hear it from us, you would have heard it soon anyway, because the band has created a marketing campaign for their new single that is going viral. As we’ve said before, there is no magic spell that will make you go viral, […]
Social media and search are again colliding, and for once, the news isn’t about Google and Facebook. No, today’s news is about the little brothers of search and social, the ones who aren’t quite as successful but certainly give it there all. Let us here at Wikimotive tell you about it, and how it can affect your small business SEO.
In case you’ve been worried that Facebook doesn’t know enough about you, you can breathe easy. It turns out, the social network knows more about us all than we’ve previously suspected. The good news is that there doesn’t seem to be any big brother conspiracies going on, they’re just using all that data to market to us. The bad news […]
The reality of being an SEO company is that your life revolves around data. Successful SEO means gathering all the information possible into a great big pool and then pulling a Scrooge McDuck into it. That may seem excessive, but any little number, any single digit, any stray array, can mean the difference between you ranking on page 1 or […]
Let’s forget for a moment that the overwhelming majority of SEO companies the average small business owner will encounter provide a service of no value whatsoever. Let’s pretend that the majority of SEO providers are not outright scam artists. I’m only going to address the small percentage of us that provide a real service capable of producing ROI in some […]
Matt Cutts and the SEO community have a kind of love hate relationship. He is one of the few people who is truly in the know about Google’s search algorithms, so we love when he gives us information and answers our questions on the Google Webmasters videos. On the other hand, he feels the need to protect his sacred algorithms, […]
Have you ever looked into buying a domain on the private market? It’s a risky proposition, as private sales can be anywhere from a few hundred to tens of thousands of dollars. If you have proof the domain is currently in good standing, or even neutral standing, then buy away if the price is right. If the domain is a […]
We spend a lot of time trying to figure out how people behave when they use search engines. As digital marketers, it’s literally our job. Are they always clicking the top result? Are they ignoring advertisements entirely? Does ANYBODY ever go check the second page? These are burning questions that require answers, especially if your small business search engine optimization is going […]
How many times have you created a landing page and been thrilled when it all of a sudden pops into the rankings? Some pages step onto the stage at page 10, but this page you made LEAPS into the fray all the way at page 2. You’re riding high, but the page doesn’t climb, instead it starts to fall…and fall…and […]
Over the past couple years, the pagination of content has become a popular tactic. For those of you who don’t keep up with asinine marketing terms, pagination in this context just means spreading your content out over multiple pages. This is usually done to increase views and lower bounce rates, both of which are great things for the advertisers on […]
Adam Orth is one of the creative directors at Microsoft studios. He’s not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let’s take a look at what he did and investigate how […]
In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. For some of us, this hasn’t been much of a chore. We delight in putting our thoughts down on the page and sending them out for (a very, very small portion […]
Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. […]