Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
The world of auto dealership marketing often surrounds the search engine results page (SERP). This is inevitable as most people looking to purchase a car will perform some kind of Google search. However, the SERP is an intricate thing with many pieces to consider. In our recent video, What You Don’t Know About Search, Zach Billings, VP of Performance and […]
If you’ve noticed a big change in your rankings for model-related keywords over the last few months, this one goes out to you. As we all know, Google is constantly changing. While these changes often make the search experience better for users, they can be a pain for those of us chasing that number one spot on the search engine […]
We’ve talked a lot about content and optimization and you may be thinking to yourself, “Is there possibly too much of a good thing?” And the answer is an emphatic “yes”. Back in 2003-4… SEO practitioners could get away with a lot more than they could now, which led to a lot of questionable practices like stuffing keywords into your […]
Rich snippets these days are every where in the search engine results pages (SERPs), and they can help you improve your click through rate. For most people they help to show if what they’re searching for is within reach on a particular site. They can draw the users attention by providing extra relevant information about their search. By using rich […]
In my last article we discussed keyword generation. It is only natural then that we should next talk about the pages upon which your keywords should be targeted… When it comes to SEO, it is important to keep in mind that search engines don’t actually rank websites. Search engines rank individual web pages, thus, in order to be successful with […]
Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search […]