What you get:
-Branding of your business or product
-Social engagement with past and future customers
-Viral Lift, expanding the reach of your branding in your region
-Information about your business on platforms used by millions or billions
How Does Social Media Marketing Work?
Social media marketing is the best method for keeping your brand and product top of mind for consumers when they are in-between purchases. Social media is not about getting users to purchase or act now; it is about ensuring that you are the first thought when they decide to enter/reenter the market.
The way we keep social media users engaged on an ongoing basis is through simply being social. People use social media platforms such as Facebook, Twitter, and Pinterest to see content that they enjoy. Wikimotive’s social media philosophy is to serve users with engaging content that will interest them. Through this method, we can ensure that they not only continue viewing page content, but that they Like, Comment, Reply, Share, and/or RePin the content. Why is this important, you ask? Because this is the method by which viral lift is achieved.
Aside from keeping your brand in front of existing customers, social media has the ability to reach new consumers who are in the market. This is accomplished through your existing fan/follower base interacting with your content, which causes their friends/followers to see that content too. The more engaging the content, the more your fan/follower base interacts with the page, and the more people you expose your brand to.
In addition to brand awareness and growth, social media has the ability to take fans/followers tighter into the sales funnel. As part of our social media services, we syndicate your blog articles—a part of our SEO service—to all of your social channels. By doing this, we increase the recurring readership of your blog, which contains more industry-specific content, as well as calls to action and links to your website.
Social media is a critical component of a complete digital marketing strategy, as it is evaluated by search engines and used by billions of consumers. Social media is the web that catches consumers and pulls them in towards your brand and your more focused marketing messages.
Which social media platform should I be on?
For most businesses, it is important to have an active presence on every popular social media platform. Right now, the big three are Facebook, Pinterest, and Twitter. Each has its own unique methodology and purpose.
Facebook is by far the largest and most actively utilized of the social media platforms. With advanced algorithms that help content reach users, Facebook is also the easiest platform to reach new consumers on. According to a 2012 statistic by Facebook, every one of its greater than 1 Billion active users are connected by no more than 4.74 degrees of separation. That means that a piece of content on your business page is only 5 shares away from every Facebook user in the world. With its user base continuing to grow at a steady pace, you can be sure that Facebook is here to stay.
Pinterest is the newest addition to the ‘Big Three,’ but already its users spend more time on the site each month than Twitter users spend on Twitter. Pinterest is all about visuals. As a social media channel completely based around imagery, Pinterest is especially useful to B2C companies looking to bring a fresh, current feel to their social marketing. The hidden benefit of Pinterest is in its SEO value. Pinning pictures from a website or blog creates valuable back-links to that website or blog. These back-links are the life blood of an SEO campaign and give a Pinterest marketing strategy added value.
Twitter is, for many, the most mysterious of the popular social media platforms. Twitter users post and communicate through micro blogging. Twitter posts must be 140 characters or fewer and convey ideas and emotions through attention-grabbing lines. Twitter is most valuable as an addition to an SEO/blogging strategy. While interaction between business and consumer is generally fairly limited on Twitter, its users do pay attention. Twitter is a critical source of traffic to a business blog (a part of Wikimotive’s SEO service), giving the blog additional authority through the clicking of links to the blog. What if no one clicks? Like Pinterest, Twitter is a valuable driver of “link juice,” and would be an important aspect of SEO even if users weren’t looking.