How to Create Engaging Content by Repurposing Boring Content

Boring Content

Boring content is typically the type of content created to strictly inform consumers about your product, explain a position, or simply sell.

There’s absolutely nothing wrong with boring content. Its purpose is pretty simple: convert visitors into leads and provide quick/simple information. A couple of good examples would be landing pages and about pages.

You can make these fun and interesting, but marketing material and information about you or your company aren’t likely to garner a lot of links. It’s also not likely people are going to comment on these pages, or share them on Facebook and other social media sites.

That’s okay, though. You can still repurpose the content you use on these pages in a way that attracts new readers, leads, links, and social shares that you might otherwise be missing out on.

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How to Create Better Content in Less Time

create-better-content

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.

In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:

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How Job Seekers Should Be Utilizing Social Media

Job Hunting Social Media

There’s a lot of hype around the ways job seekers can take advantage of social media marketing in order to stand out from the crowd, and for good reason. Sites like Twitter and LinkedIn can be utilized to help job seekers not only find jobs, but connections that can help grow a network, create new opportunities, and even help build a personal brand.

If you’re looking to take social media seriously and start increasing your chances of landing the best jobs in your field, here are three things you need to do today:

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50+ Active SEO Influencers to Follow on Twitter

Twitter

One of the struggles of starting out in SEO and digital marketing is immersing yourself in the industry. Most don’t know where to start, while others get information overload from trying to absorb too much at once.

A great way to get active, inspired, and up to speed on the latest in the SEO world is to simply follow industry influencers on Twitter. They share insight, news, and other content that will help you learn new things every single day.

So whether you’re looking to get started with SEO or just want to interact with the best of the best in the industry, here are 50+ active SEO influencers to follow on Twitter:

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Periodic Table of SEO: In-Depth Content Guide

Periodic Table

While SEO is a simple practice once you learn the basics (and begin implementing strategies and techniques), it’s often intimidating to beginners and those who don’t specialize in digital marketing.

In order to help more and more people learn about SEO in a simple and organized fashion, Search Engine Land created the “Periodic Table of SEO Success Factors.” At a glance, it provides a fundamental guide to the practice, but lacks the detail necessary to go from crawling to walking.

Below, we’ll take a look at the content section of the table and dig deeper into the world of content for SEO to shape how you think about content and help you jumpstart your SEO.

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5-Step Guide to Generating Great Content Ideas

5-Step Guide to Generating Great Content Ideas

For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner.

But whether you’re just getting started or simply struggling with a business SEO strategy, this five-step guide will help you shape how you generate ideas and help you focus on your goal of creating the absolute best content on the web.

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5 Blogger Outreach Tips That Will Change the Way You Pitch (with Infographic)

Blogger-Outreach-Checklist-Main

Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of them.

Recently, I’ve begun reaching out to bloggers with requests of my own and have used many of the tactics that worked on me to win them over.

I should keep them to myself, as less competition will help me ultimately succeed more with more and more blogs, but I will release five of the best tips that will help you increase the effectiveness of your outreach.

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4 Powerful SEO Statistics That Prove the Value of Search Traffic

SEO StatisticsWhile SEO isn’t new to those of us in the digital marketing industry, there are plenty of small and local businesses that are only now being introduced to the power of organic search traffic.

Whether you’re a salesperson for a marketing company who needs ammo to make the sale, or a local business owner looking for more reasons to invest in SEO, these statistics will help you better understand the overall value of search traffic.

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What Happened to ‘People Talking About This’ on Facebook?

People Talking About This

Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘

Is Facebook’s PTAT gone for good? No.

Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages.

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Businesses: Do NOT Follow Mashable’s Advice on Posting to Facebook

Facebook Marketing - Bad Advice from Mashable

Dearest Mashable Reader,

Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too.

As a trusted social media news source, I cannot help but wonder what they were thinking posting an article that includes tips that will be detrimental to businesses that use Facebook as a marketing platform.

First off, there is no “true” way to “beat the Facebook algorithm”.

The Facebook algorithm is intended to provide news feeds with content worthy to each individual Facebook user.

8 Ways Beat Facebooks Algorithm

Not to mention, that trying to “beat the Facebook system” is not good advice, as many will always try for a shortcut. If you have ever taken one, you know that shortcuts can turn into a long drawn out error, and in some instances, it may be too late to turn around.

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