Real Estate Marketing with Wikimotive

Whether your presence within the local Real Estate marketplace is well-established, or if you’re a motivated new realtor looking to make a splash, your online presence is the most powerful tool that you have. And you might be surprised to learn how many of your competitors do (and don’t) recognize this.

With that in mind, Wikimotive’s online marketing services can offer you an unfair advantage. Our expertise in dynamic web design and search engine optimization, as well as in social media and reputation management will minimize the demands on your time while maximizing the leads that you can turn into trusted client relationships.

Website Design

More so than most every other service providers, realtors understand the importance of accessibility. Consider a lawn-mounted ‘For Sale’ (or even better, ‘Sold’) sign. Branded with corporate colors, emblazoned with contact information and (for those who truly understand the value of it) a photo of the realtor associated with the listing. Branding and accessibility matter.

Your online presence is an extension of your branding. Your website is likely to be the first place a potential client visits, and a well-designed, informative and helpful website sets the tone of their expectations. Wikimotive understands that these customers will come from all different walks, and our dynamic website design ensures that your site will operate as consistently on a mobile phone or tablet, as will on a desktop or laptop.

Search Engine Optimization

And in terms of accessibility, a great website is only as good as the traffic it receives. Do you realize that over 90% of today’s consumers will act based solely on the first page of their search results? With Google normally defaulting to 10 results, how confident are you that you’ll land on ‘Page One’?

Wikimotive’s SEO strategies help to ensure exactly that. And with superior placement, you will be immediately available to more potential clients than ever.

Social Media & Reputation Management

As a realtor, the service that you offer makes you instrumental in uniting someone’s dreams with reality. As poetic as it sounds, your success in doing so is solely a result of your effort; however, there are still other parties involved. And while most client relationships are likely to be overwhelmingly positive, others might not be so well-aligned.

And in today’s world, opinions quickly find their way into public social media posts and highly-trafficked online review sites. They could even find their way onto your business and personal pages. While any business welcomes positive reviews, a negative comment could dissuade prospective clientele from seeking your services.

At Wikimotive, we specialize in managing your online presence, providing you with a trusted partner dedicated to ensuring the strength of your firm’s public face.

Why Choose Wikimotive?

Simply put, the continued success of your business exists in two places: in your handshake, and online. Understanding the constant demands on your time, Wikimotive is committed to the services that we provide so that you can remain focused on the services that you provide. Why limit your potential success, by making your online presence a secondary thought? With Wikimotive on the job, you have a reliable partner who is dedicated to helping you, to help your valued clients.

0 comments

Automotive Marketing In Today’s Industry

Laptop SEO

Within today’s automotive industry, a dealership’s success is no longer solely dependent on a well-realized business model, or in the creation and maintenance of a customer-centric culture. While both remain crucial components, a dealership needs to embrace the important role that online marketing plays in ensuring its continued longevity.

 

Website Design

Successful online marketing is more than just a website; although, you should know that a compelling and intuitively-designed website is crucial in maintaining engagement. Wikimotive can offer you a website that embodies your dealership’s culture, while being tailored to the expectations of both established and prospective customers, alike.

With your dealership housing a vehicle count in the hundreds, the right website can help you to connect each of those vehicles with the right buyer. We take pride in creating sites that are both engaging and informative, empowering your customer to buy with confidence. But that’s not all…

 

Search Engine Optimization

Wikimotive’s marketing initiatives utilize both proven and cutting-edge SEO strategies which, when combined, result in increased visibility during online searches. This provides you with an unfair advantage over your competition, generating more leads for your team to convert to sales, moving more units than ever before.

As with all of our services, we take great pride in backing these claims with reporting and analytics that prove the correlation between our guarantee, and your results.

 

Social Media Marketing

With over 1.5 billion users, Facebook alone stands as a testament to the reach offered by Social Media. Embracing the power of Social empowers you to expand your dealership’s accessibility, creating stronger and more lasting relationships.

Be it through ad placement, promotions or through one-on-one engagement; we can help you to create an effective online brand, as well as manage it in real-time, to ensure the greatest impact.

 

Reputation Management

Make no mistake: online reviews are the new word-of-mouth. It is now estimated that 9 out of 10 consumers consult online reviews before buying a product or service. With this in mind, what do your customers say about you?

Allowing Wikimotive to monitor and maintain your online reputation is more than an advantage, it’s a crucial component in your continued success. Whether your dealership has enjoyed multi-generational success or is finding its legs, each day brings the opportunity to make a first impression. Let our proven Reputation Management services ensure that you’re making the best impression possible.

 

Choose Wikimotive

By partnering with Wikimotive, you are equipping yourself with a proven arsenal of services expertly-designed to guarantee unparalleled results. Let us help you to turn every online search into a customer, and every customer into a lasting relationship. With Wikimotive, it’s just that simple.

0 comments

Is Dealer.com Corrupting Your Data?

Sep 22, 8:24AM, UPDATE: James Grace has contacted Wikimotive and shared findings with us: “We’ve tracked down the source of this issue to a 3rd Party Integration with Edmunds.com that was active on approximately 16% of our sites.  Edmunds pushed tracking code to these sites that was causing the Google session-ID to be overwritten with every “event” on the website, ultimately creating a new session for each event.  This dramatically increased direct traffic in these clients’ GA accounts.  We’ve deactivated these integrations across the Dealer.com platform and the issue has been resolved.  We will be communicating with Edmunds to discuss whether or not to reactivate the integrations.  Dealers with questions or concerns should reach out to their Dealer.com Digital Advisor.”

Thanks to James and his team for their efforts to bring transparency to the dealer community. The dialogue I’ve had with James gives me hope that there will be more transparency to come and that digital agency’s like Wikimotive will have better access to staff in a position to take action for the benefit of their dealer clients. Wikimotive will be meeting with James and his team next week to discuss other areas of concern regarding data integrity and 3rd party integration.

BREAKING Sep 21, 2:16pm: James Grace, Sr. Director of Analytics at Dealer.com has contacted Wikimotive and is looking in to this issue as well as original potential causes. We have a tentative meeting scheduled to discuss this as well as other data concerns for improving analytics data quality at dealer.com. See future article to follow.

FINAL UPDATE, SEP 21, 10:23AM: AT THIS TIME WE CAN CONFIRM THE ISSUE HAS BEEN RESOLVED. DDC IS NOT ACKNOWLEDGING THAT THIS AFFECTED MULTIPLE WEBSITES. WE ATTRIBUTE THE ISSUE AS A SERVER/PERFORMANCE ISSUE.

Yesterday we were measuring site load times in excess of 50 seconds. Today we are measuring them at just above 10 seconds fully loaded. At this time we consider this resolved, however you should check for this issue if you are observing slower than normal site load times.

IMPORTANT: DDC IS NOT ACKNOWLEDGING THAT THIS ISSUE IS AFFECTING THE PLATFORM GLOBALLY OR TO ANY DEGREE OUTSIDE INDIVIDUAL INSTANCES. THEY ARE NOT TAKING ACTION TO TROUBLE SHOOT THIS ON OTHER WEBSITES. IF YOU BELIEVE YOU HAVE AN ISSUE YOU WILL NEED TO CONTACT DEALER.COM DIRECTLY!

SEP 21, 9:19AM, UPDATE:DEALER.COM CLAIMS THIS ONLY AFFECTED A SINGLE SITE AND WAS DUE TO A ABD IMPLEMENTATION OF GOOGLE ANALYTICS. THEY CLAIMED THE ISSUE IS RESOLVED, HOWEVER WE STILL SEE THIS ISSUE OCCURRING.  IT APPEARS THAT DDC HAS REBOOTED ONE OR SEVERAL SERVERS. THIS IS UNCONFIRMED. WE STILL SEE THIS ISSUE AFFECT SOME SITES WITH INTER-MITTEN REGULARITY – MORE NOTICEABLE WHEN WE OBSERVE WEBSITE FUNCTIONING SLOWER THAN NORMAL (IF YOU NOTICE YOUR WEBSITE LAGGING OR LOADING SLOWLY, YOU SHOULD CHECK FOR THIS ISSUE). OTHER SITES ARE STILL TRIGGERING THIS ISSUE ON EVERY SESSION REGARDLESS OF SPEED – THIS SEEMS LESS REGULAR.

12:23PM EDT, LATEST UPDATE: THIS ISSUE DOES AFFECT CHROME BROWSERS BUT IT IS LESS CONSISTENT WHEREAS IT CONSISTENTLY HAPPENS ON ALL OTHER WEB BROWSERS INCLUDING CHROME AND SAFARI IN MOBILE. THIS WILL LIKELY DIRECTLY AFFECT YOU AND YOU SHOULD TAKE ACTION IMMEDIATELY.

UPDATE: THIS MAY ONLY AFFECT SAFARI & INTERNET EXPLORER BROWSERS. MORE UPDATES TO FOLLOW.

 

Today at Wikimotive, we found an interesting development regarding analytics on Dealer.com websites while reviewing a client’s data. We noticed a 767.32% increase in their direct traffic, seemingly, overnight. At first we thought maybe a rogue email campaign was generating bot traffic, but instead we found something a bit more surprising.  You can see this happen for yourself using the realtime tool in Google Analytics.

Search your dealership name and click the result which will take you to your homepage. From there, navigate to new (or used) inventory. Next, filter your results by make, model, body style or any available filter option. Once your filter is applied you will notice that your organic session has ended and you are now listed as a new direct session.

If you continue to refine filter options your direct session will bounce and a new direct session will be created. This is very concerning as the level of data corruption can be significant depending on user behavior. If your store’s IP is not filtered from your view and your sales people use your website to show different vehicles to customers in the showroom this will create substantial additional traffic that never really existed. In the most extreme case we found, one dealer went from 921 new (direct) users for 3,309 (direct) sessions  to 7,988 new (direct) users and 10,435 (direct) sessions in just 30 days.

Worse still, this will impact all session data from other sources. If your referral traffic filters inventory that session data is lost form that point forward. If they visit multiple VDPs or other pages and submit a lead it will be sourced as direct instead of the true originating source – same for Organic, or any other traffic source. This has far reaching consequences and should be corrected swiftly.

I have confirmed that this was not a one off by testing this on multiple brands across multiple dealers. I would strongly urge that if your website is provided by dealer.com, that you reach out immediately and find out what they are doing to correct this. We have contacted dealer.com about this issue for our clients, but have not yet received a response.

Tell us what you find! Are you seeing the same thing? Did you have different findings? Be sure to check multiple browsers and check mobile vs desktop!

0 comments

Welcoming Brandon Parker Director of Social Media

The team at Wikimotive is proud to introduce its latest hire, Brandon Parker. Invoking old school journalism, we enlisted our Managing Editor to pose a few questions to Brandon and highlight what makes him such an asset to our company. Without further delay, check out their brief interview…

Brandon, what brings you to Wikimotive?
Years of marketing experience and the drive to increase sales. I’m excited to execute successful social media marketing strategies that I’ve learned throughout the years to help our clients increase sales.

What unique skills do you consider your trademarks?
I’ve always had an entrepreneurial mindset my entire life. I’ve always looked at something and asked myself, “How can I improve that?” I have a wide range of experience, from setting up POS systems for stores, merchandising displays, teaching snowboarding, and, of course, extensive experience in social media marketing. All of my past endeavors play a vital role in the skills I use every day at Wikimotive.

Our team at Wikimotive is made up of individuals with varied and vast interests. Got any hobbies we should know about?
I’m an avid Jeep and off-road enthusiast. I’m part of a 4×4 club based out of central Massachusetts called The North East Rebs. We organize toy drives and holiday dinner deliveries to veterans in need, in addition to exploring and off roading throughout New Hampshire. I really enjoy helping our local community through a multitude of outreach efforts throughout the year.

Of course you’re a Jeeper! How fitting. Let’s hear more about this Jeep!
I’ve always been fascinated by Jeeps and the carefree adventurous lifestyle that goes along with them. I’ve owned a Jeep since I first got my license. I’m on my third Jeep so far and I love bringing my vision to life by modifying Jeeps myself.

Why Wikimotive?
The focus on results and the team-based atmosphere! I immediately felt right at home with the team. The business model is non-conventional—we don’t utilize contracts, for example. The ability to apply years of my own experience to existing strategies really benefits our clients. This overall atmosphere really makes Wikimotive an awesome place to work!

From the entire crew at Wikimotive – Welcome aboard, Brandon!

0 comments

Welcoming Josh Billing, Front-End Developer & QA Specialist

Headshot_2

Wikimotive is pleased to introduce the newest member of our development team, Front-End Developer & QA Specialist, Josh Billings.

Working closely with Wikimotive’s CTO and co-founder, Andrew Martin, Josh takes on the critical role of content publishing and front-end page development. After all, our writers can produce the best content on Earth, but someone with a sharp eye for detail needs to bring that content to life on the web. Josh Billings is that someone!

Josh is the younger brother of COO, Zach Billings, but rest assured there is no nepotism here! Josh brings to the table a keen and flexible intellect, with the ability to problem solve and think outside the box, while keeping himself necessarily grounded to crush through miles of code.

Josh brings with him a fascinating and accomplished history as Wikimotive’s youngest employee to date. IDF_1After voluntarily enlisting in the Israel Defense Forces, Josh learned to speak, read, and write fluent Hebrew in just three months, and went on to become an Anti-Tank Infantry Sergeant in the illustrious Nahal Brigade. It was in the IDF that Josh gained a profound appreciation for operating as an invaluable piece of a larger whole, and it is that attitude which shines through in his exemplary efforts at Wikimotive.

 

The Wikimotive team is thrilled to have Josh on board, and we look forward to him growing alongside us.

0 comments

Employees Are Your Business’ Greatest Reputation Management Asset

guy

Employees are hired based on their ability to perform and complete specific job functions. What is often overlooked is the significant role employees play in the business’ reputation.

In the past, managing a business’ reputation was purely a matter of effectively handling public relations. This, alone, is no longer enough.

In today’s world, technology has greatly altered the way businesses’ reputations are formed, monitored, and managed. Social media and online review sites are major factors in evaluating how a company is performing, but a businesses’ reputation does not start with online reviews; it begins with your employees.

[click to continue…]

0 comments

You Have More in Common with Your Customer Than You Think

landscape-1431700488-cwc-2162

When a potential buyer walks through the door, calls you up on the phone, or chats with you online, your immediate reaction is to find ways to connect with them to provide quality customer service.

You engage in small talk by chatting about the weather or current sport scores, hoping to uncover similar interests to aid you in providing great service. Although this approach is useful, you already have more in common with your customer than you think.

Stored in the back of your mind is a toolbox full of methods from courses you took or books you read about how to provide excellent customer service. However, there is one vital piece of knowledge you can use when offering customer service and it is the one thing all of us possess — the experience of being a customer.

[click to continue…]

0 comments

Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Dealer Website Problems

Your website is the most important part of your digital marketing strategy. Even with a large budget, you could fail to achieve results if you’re lacking the foundation necessary to convert visitors into leads and sales.

In this week’s Navigating SEO column, I’ll detail a few of the problems that still plague dealer websites years after being pointed out and condemned by the automotive SEO community.

[click to continue…]

0 comments

Navigating SEO: 3 Ways to Improve Your Dealership’s Keyword Research

Keyword Research for Car Dealers

Do you feel like you’re getting nowhere with SEO? It’s tough to pinpoint the exact reason you’re not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO campaigns.

In this week’s Navigating SEO column, I’ll provide three tips to help you improve your dealership’s keyword research using proven methods used by Wikimotive to boost our automotive clients’ SEO.

[click to continue…]

0 comments

Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

SEO Content Tips

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.

To give you a leg up on your competition, I’m going to give you three important SEO content tips that will provide you with more knowledge on what goes into a great piece of content.

You’ll be able to use this information to better research, write, and design content pages that bring in business to boost traffic and increase your conversion rate.

[click to continue…]

0 comments