Navigating SEO: How to Create Content That Attracts Links

Create Content That Attracts Links

What do you want from SEO? If I had to guess, I’d say “more traffic” or “more leads” are at the top of your goals list. The problem is, those things don’t just happen on their own.

One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important signals Google uses to rank websites. They act as endorsements and help Google understand how sites are related and which pages offer the best information on any particular topic.

Below, I’ll provide a guide to help you better understand link building, learn from the success of other sites, and create content that people want to link to from their sites. Using this strategy, not only will you be creating quality content, but the links earned will translate into more targeted traffic within your industry or niche.

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Navigating SEO – Creating Value: It’s What SEO is All About

Creating Value with SEO

If you follow the SEO industry, you’ll know that there’s a constant debate about whether or not the practice is really “SEO” (search engine optimization) anymore. Because for the most part, it’s not. Sure we still do on-page optimization that helps create search-friendly pages, but that’s only one small part of what most SEO companies provide moving into 2016.

Instead, most of what Wikimotive does as an SEO company boils down to one core principle: creating value. There’s no room for outdated, time-wasting SEO tricks anymore. You either add value to everything you do or you won’t succeed.

But if you’re looking for a little advice on how you can succeed with SEO, you’re probably wondering how to go about creating value on your site or your client’s sites. Below, I’ll discuss two of the most important components of SEO and how you can use that core principle of creating value to do better work each and every day.

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Navigating SEO: What Fantasy Football Can Teach You About SEO

What Fantasy Football Can Teach You About SEO

Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week’s column was written by Wikimotive’s Mark Frost

Whether or not you like fantasy football, there’s no denying its hold on American football fans. According to American Express, nearly 75 million Americans plan to play fantasy football in 2015. This is up from the reported 57 million U.S. and Canadian players that participated in 2014.

With numbers that high, I’m willing to bet good money that a few of you reading this column are in a fantasy football league. And if you’ve managed to land on this page, that means you’re also interested in SEO. Whether that means you’re just learning to build new skills, better market your business online, or have taken a more expansive marketing role within your company, SEO can help.

The only problem is, SEO is a complicated practice. Breaking it down isn’t simple either. To help with this, I’ll use something that millions of people are familiar with (fantasy football) in order to help you better understand the advice you’ll read and actually learn to apply it to your own work.

Here’s what fantasy football can teach you about SEO:

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How to Audit Your Competitors’ SEO in 30 Minutes or Less

SEO Competitor Audit

SEO is all about self-improvement. If you’ve ever delved into the world of self-improvement, then you know that the only person that can help or hurt you is yourself.

That same principal applies to SEO, as you (site/business owner) are ultimately in charge of your own success and failure. You can choose to take action and better your site’s SEO, or you can choose to ignore it and miss huge opportunities.

But as much as SEO is about you stepping up to the plate, you do have to take your competition into account. This doesn’t mean you should figure out what they’re doing so you can directly copy their strategy; it means you do your research so you can better understand what works and what doesn’t.

The more information you have at your disposal, the better strategy decisions you can make in order to get the best results. That’s our philosophy behind competitor audits, and in this post we’ll share exactly how you can get an inside look at your competitors’ SEO in just 30 minutes or less.

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Google RankBrain: 5 Facts SEOs Need to Know

Google BrainRank - HAL 9000

As an SEO, I’ve grown accustomed to frequent news about updates and other changes made to Google’s algorithm. But today’s news from the world’s leading search engine took me for a loop.

Here at Wikimotive, the idea of machine learning and AI as a part of future search results has been something we thought of as semi-futuristic. We knew Google was dabbling in machine learning AI, but assumed the technology was years away from being tested. But it turns out it’s already here, and it’s called RankBrain.

To quickly get you up to speed on this new search technology, we’ve put together five quick facts every SEO needs to know:

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The 5 Rules of Great Content for 2016

Rules of Great Content 2016

The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That’s not individual pages, but actual unique websites that can contain millions of pages of their own.

Standing out from the crowd is a lot more difficult than it used to be, but not impossible. Using the information below, you can start creating better content that is more easily discoverable by search engine users and more easily shareable on the social web.

As the web grows even more in 2016, these five rules will help you create great content and stand out better than ever before.

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4 Reasons Reddit Hates Your Content

Reasons Reddit Hates Your Content

Reddit is one of the largest and most expansive online communities ever created. It has the power to make videos go viral, create and cultivate memes, crash websites with massive amounts of traffic, and best of all: bring likeminded people together.

Given its power, social media marketers want a piece of the pie. The only problem is, Reddit knows when it’s being marketed to. Sometimes they’ll approve, but most of the time they won’t.

In this post, I’m going to detail four of the main reasons Reddit hates your content and provide examples to help you better understand the community and how to use it for marketing.

It’s going to be a bumpy ride, so buckle in!

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Google Map Pack Update: 5 Thoughts on the New Design

Google Map Pack Update

Local SEO has become one of the most important focuses in the digital marketing community. This means it’s only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.

In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3.

A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change?

In this post, we’ll explore five of the most important thoughts and takeaways from the latest Google Map Pack update:

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Viral Content: 5 Truths You Need to Know

Viral Content

Viral content has been the subject of constant attention. Business, marketers, and the media are fascinated by videos and other types of content that spread like wildfire and generate attention (and business) for the creators.

And while viral content sounds great when thinking only about the success, you also need to understand the pitfalls. It’s easy to get caught up in the planning and production of potential viral content, which will hurt your ability to view things realistically.

In this post, we’ll go over five hard truths about viral content that will introduce you to the other (dark) side to this popular form of marketing.

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Blogging for Business: How to Get Started

Blogging for Business

Blogging for business is by no means a new phenomenon. It’s been talked about for years now, and I’m sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I’ll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.

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