Google Map Pack Update: 5 Thoughts on the New Design

Google Map Pack Update

Local SEO has become one of the most important focuses in the digital marketing community. This means it’s only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.

In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3.

A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change?

In this post, we’ll explore five of the most important thoughts and takeaways from the latest Google Map Pack update:

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Viral Content: 5 Truths You Need to Know

Viral Content

Viral content has been the subject of constant attention. Business, marketers, and the media are fascinated by videos and other types of content that spread like wildfire and generate attention (and business) for the creators.

And while viral content sounds great when thinking only about the success, you also need to understand the pitfalls. It’s easy to get caught up in the planning and production of potential viral content, which will hurt your ability to view things realistically.

In this post, we’ll go over five hard truths about viral content that will introduce you to the other (dark) side to this popular form of marketing.

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Blogging for Business: How to Get Started

Blogging for Business

Blogging for business is by no means a new phenomenon. It’s been talked about for years now, and I’m sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I’ll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.

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4 Ways to Liven Up Your Business’s Digital Marketing

Liven Up Digital Marketing

Digital marketing is a fickle beast. It can leave you feeling accomplished one second and demoralized the next. It’s exciting, but at the same time unnerving. There’s always a challenge to tackle.

For businesses, though, the ups and downs of digital marketing are more nerve-wracking than exciting. So if you own a business, you don’t want to constantly be worrying. To help keep your digital marketing results consistent, it’s a good idea to diversify your efforts.

Here are a few ideas to not only help you better succeed online, but keep all of your necessary bases covered:

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Explaining ‘Quality Content’ Once and For All

Content Intent

The phrase “quality content” has become somewhat of a joke within the SEO and digital marketing community. It’s used so often when giving SEO advice–typically without further detail or actionable instructions–that there’s no way for a non-SEO to truly grasp the meaning behind it.

But that all changes today!

I want to give you my explanation of quality content to help shed light on any mistakes you might be making with your own content efforts.

Let’s dig in!

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The Link Building Secret Experts Won’t Tell You

Link Building Secret

Link building is one of the toughest aspects of SEO, and how to get ahead alludes a lot of new and advanced SEOs.

However, there is a secret many of the world’s top SEOs and digital marketers keep to themselves. They’ll tip-toe around the issue all day long, but it is not something that they’ll just come out and say:

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How to Create Engaging Content by Repurposing Boring Content

Boring Content

Boring content is typically the type of content created to strictly inform consumers about your product, explain a position, or simply sell.

There’s absolutely nothing wrong with boring content. Its purpose is pretty simple: convert visitors into leads and provide quick/simple information. A couple of good examples would be landing pages and about pages.

You can make these fun and interesting, but marketing material and information about you or your company aren’t likely to garner a lot of links. It’s also not likely people are going to comment on these pages, or share them on Facebook and other social media sites.

That’s okay, though. You can still repurpose the content you use on these pages in a way that attracts new readers, leads, links, and social shares that you might otherwise be missing out on.

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How to Create Better Content in Less Time


One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.

In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:

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How Job Seekers Should Be Utilizing Social Media

Job Hunting Social Media

There’s a lot of hype around the ways job seekers can take advantage of social media marketing in order to stand out from the crowd, and for good reason. Sites like Twitter and LinkedIn can be utilized to help job seekers not only find jobs, but connections that can help grow a network, create new opportunities, and even help build a personal brand.

If you’re looking to take social media seriously and start increasing your chances of landing the best jobs in your field, here are three things you need to do today:

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50+ Active SEO Influencers to Follow on Twitter


One of the struggles of starting out in SEO and digital marketing is immersing yourself in the industry. Most don’t know where to start, while others get information overload from trying to absorb too much at once.

A great way to get active, inspired, and up to speed on the latest in the SEO world is to simply follow industry influencers on Twitter. They share insight, news, and other content that will help you learn new things every single day.

So whether you’re looking to get started with SEO or just want to interact with the best of the best in the industry, here are 50+ active SEO influencers to follow on Twitter:

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