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Wikimotive’s Erin Ryan Talks Automotive Social Media Campaigns on MarketPunch Podcast

by Mark Frost on April 18, 2014

MarketPunch Podcast

After getting word of an incredible social media campaign called #CatMode, run by Jason Stum of LaFontaine Automotive Group, Wikimotive’s Erin Ryan jumped into action and sparked up conversation with Jason around automotive social media.

One thing led to another and she ended up being honored with a guest spot on Stum’s automotive marketing podcast, MarketPunch.

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Facebook Pages Now Display Total Post Likes Under Notifications

by Erin Ryan on April 14, 2014

Facebook

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab.

Facebook Page owners have become accustomed to scrolling through their managed pages to see how well shared posts have done for the day. This can particularly become time consuming for multiple page owners and marketers.

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Wikimotive’s Amazing Adventure at the Epic #IS20G 2014

by Amanda Ryan on April 10, 2014

A look back at is20g 2014

Wikimotive attended this years Internet Sales 20 Group held in Atlantic City, New Jersey from April 8th to the 10th 2014. This amazing workshop is put on every year by one of the Automotive Industry’s leading subject matter experts, Sean V. Bradley, and it is where an all-star lineup of speakers, expert panelists, and presenters come together to share their combined automotive experience, insights, and knowledge.

Wikimotive’s very own Sean Joseph Haney flew to New Jersey to attend the Internet Sales 20 Group to develop professional relationships, interact one-on-one with fellow attendees, and to gain priceless knowledge about phone sales, CRM processes, business SEO, social media best practices and e-mail marketing, which this workshop offers.

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11 Facts About Pinterest and the Power of Social Sales

by Amanda Ryan on April 2, 2014

Pinterest Facts

Pinterest has been grabbing the attention of your customers since it first launched in March 2010. Since that time, its growth has continued, reaching 70 million users in July 2013. This visual discovery tool is a force to be reckoned with, and your customers are the ones using this site. This begs the question: Is your business pinning to Pinterest?

Pinterest has been utilized by your customers for four years, and it’s time your business started using it to put the spotlight on what your company offers. Grow your sites traffic, expand your reach, discover potential buyers, and increase sales by incorporating Pinterest into your daily online social activities.

Whether your business sells cars, shoes, or food, pinning images of your inventory to Pinterest is one way to gain customers by directing them towards your business’ services, products, and website.

Here are some fascinating facts and stats that will want you to start using Pinterest as a part of your business’s social media marketing strategy.

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#CatMode: LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day

by Erin Ryan on April 1, 2014

cat mode website

While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.

Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness by combining car language and cat speak together, making for a fun and enjoyable search of their website. However, the joy does not stop there.

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Say Farewell to Automatically Promoting New Page Posts on Facebook

by Erin Ryan on March 20, 2014

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.

Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote each post that went out on a Facebook page. Now, Facebook only wants you to promote your most important content, which means you will need to promote posts manually.

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An Introduction to Facebook’s New ‘Business Manager’ Tool

by Erin Ryan on March 17, 2014

Facebook Business Manager

Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.

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Wikimotive’s Erin Ryan Talks Social Media on Auto Dealer Live

by Mark Frost on March 14, 2014

auto dealer live

Part of being a great digital marketing company is participating in the various communities based around online business and social media. For Wikimotive, our favorite community is automotive marketing, and we’re always excited to talk with other industry professionals about the latest news, and give insight into how we add value to car dealers across the country.

Our own Director of Social Media, Erin Ryan, recently had an opportunity to talk directly to the automotive marketing community, appearing on the popular web show Auto Dealer Live. Hosted by Dave Villa, Auto Dealer Live covers all aspects of the automotive industry from the car dealer perspective — particularly the importance of a web presence.

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Businesses Can Now Schedule Promoted Posts

by Erin Ryan on March 12, 2014

Calendar

There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance.

If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few days or display an error. This is most likely due to the recent upgrade Facebook has made to its scheduling portion on Facebook Pages.

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