Businesses: Do NOT Follow Mashable’s Advice on Posting to Facebook

Facebook Marketing - Bad Advice from Mashable

Dearest Mashable Reader,

Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too.

As a trusted social media news source, I cannot help but wonder what they were thinking posting an article that includes tips that will be detrimental to businesses that use Facebook as a marketing platform.

First off, there is no “true” way to “beat the Facebook algorithm”.

The Facebook algorithm is intended to provide news feeds with content worthy to each individual Facebook user.

8 Ways Beat Facebooks Algorithm

Not to mention, that trying to “beat the Facebook system” is not good advice, as many will always try for a shortcut. If you have ever taken one, you know that shortcuts can turn into a long drawn out error, and in some instances, it may be too late to turn around.

[click to continue…]


4 Simple Ways to Future-Proof Your SEO

Future-Proof Your SEO

SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road.

So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike any other form of marketing.

Unfortunately, many automotive SEO companies don’t prescribe to that mindset. Instead, they look to find ways to cut corners and take the easy way out.

If you want to future proof your business’s SEO, and avoid short-term solutions, here’s how you can get started.

[click to continue…]


How to Boost Twitter Engagement and Build a Real Audience

Boost Twitter Engagement

While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world.

The most powerful part of this is that everything is public. Meaning anyone has the potential to reach millions of people and grow an audience, if their content is worthy.

In this post, I’ll give you the starter guide you need to use Twitter as a platform to grow in your industry through simply following and engaging with the right people.

[click to continue…]


5 Simple Link Building Strategies for Small Businesses

Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take notes and start building links!

[click to continue…]


How to Turn Brand Mentions into Links in Less Than 15 Minutes

Turn Brand Mentions into Links with Outreach

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece.

Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding.

In this quick tutorial, I’ll show you how anyone can check for unlinked brand mentions and how easy it is to turn them into links in less than 15 minutes.

[click to continue…]


How to Create Compelling Content for ANY Topic

How to Create Compelling Content

When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy to promote while pest control is on the harder end of the spectrum.

So if you’re forced to work on a topic deemed difficult, or one where there aren’t many examples to build upon or inspiration to be had, how do you deal with it?

Well, you have to get creative. Those who can take a “tough” or “boring” topic and make it interesting will be able to take that experience and be even better at creating content for popular and easy topics down the road.

To get started, you just have to ask yourself one simple question:

 How Can I Make This Fun and Interesting?

[click to continue…]


7 Online Tools Automotive Marketers Need to Use

Automotive Marketing Tools

Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier.

From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results.

[click to continue…]


Infographic: 10 Reasons You Need SEO to Gain More Business

Eat Your Competition for Lunch

Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before.

But the internet and search engines brought one big new challenge for businesses: the ability to be found. If you can’t be found in search in 2015, you’re missing out on a large percentage of ready-to-buy customers, as well as high-quality leads from interested consumers.

Using SEO (search engine optimization) to make your website more appealing to search engines, your business will see an increase in traffic, leads, and sales from the types of customers you’ve been trying to target through both digital and traditional advertising.

Do you want to eat your competition for lunch? Do you want to gain more business? We’ve created an infographic to show you the top 10 reasons why you need SEO:

[click to continue…]


5 Foolproof Ways to Instantly Create Better Content

Instantly Create Better Content

Whether you work as a copywriter, a blogger, an SEO, or a content marketer, we all want our content to be better. No one in this business should ever be satisfied with their work, and if you think you’ll be the first then you’re dead wrong.

So with a healthy dose of respect for the fact that perfection is unobtainable, you can start to improve, fail, improve, fail, and so on and so forth. It doesn’t end, ever, and that’s part of what makes the work so exciting. There’s no plateau to reach or game to win, there’s just continuous learning.

While that may sound intimidating to those of you who are new or struggling to create content or manage your business’s content strategy, there are a few ways you can improve right this second. Read on to find out how you can instantly start creating better content.

[click to continue…]


5 Digital Marketing Flaws You Can Easily Fix in 2015

Digital Marketing Flaws

To be completely honest, not much changes for digital marketing in the New Year. Businesses that are on top of their game make valuable changes throughout the year, and those that don’t tend to always be left behind.

This year is no different. If you happen to be one of the businesses left behind by an everchanging digital marketing landscape, though, don’t feel bad. Just as billions of people make personal resolutions, you can make a professional resolution to fix your failing digital marketing strategy in 2015.

The following issues are only a sample of things that could be wrong with your SEO and social media strategy, but are easily five of the most important. Stop making excuses and make these changes happen now!

[click to continue…]