Did You Know...
WHEN USING WIKIMOTIVE SEARCH ENGINE MARKETING DEALERS AVERAGE A 26% INCREASE IN LEADS WITH THE SAME AD BUDGET
Our strategic approach makes your ad dollars smarter, generating more potential buyers without increasing spend.
DEALERSHIPS WASTE LARGE PERCENTAGES OF THEIR AD BUDGET ON ORGANICALLY RANKING KEYWORDS
Dealerships waste large percentages of their ad budget on organic keywords that they already rank for, essentially paying for traffic they could get for free.
MOST PAID SEARCH AGENCIES OPTIMIZE FOR CLICKS, NOT CONVERSIONS
By focusing on high-intent searches and conversion-ready pages, our approach creates quality leads that are ready to buy.
DEFINING WIKIMOTIVE’S SEARCH ENGINE MARKETING
Wikimotive Search Engine Marketing (SEM) is a unique Google Ads solution specifically designed to complement your already-established organic presence. Unlike standard paid search efforts, which instead often compete against your organic positions, our plan is designed to effectively target high-opportunity transactional terms in regions where your organic presence is weak. We choose not to intentionally bid on terms where you are already well-positioned organically so that your budget is effectively utilized to its maximum power and impact.
Most dealerships waste significant portions of their ad budget bidding on their own brand name or on terms that they already have organic rankings for. This might inflate traffic numbers, but it removes money from areas where paid search can really improve your SEO strategy. By adding targeted paid campaigns to your existing organic presence, we amplify your visibility and create high-quality leads without wasted budget.
How do we accomplish this? Our process begins with a close look at your existing organic positions and your competitors. We audit for opportunities where paid advertising can fill gaps in your organic coverage and target them. This approach makes the most of your ad spend, pointing it only where it will be most effective, driving convertible traffic to pages on your site that count. At Wikimotive, we’re committed to making the most of your advertising dollars through this intelligent blend of paid and organic approaches.
Keyword Research
Our team chooses keywords most likely to turn into leads and sales. By focusing on high-intent transactional search terms, we ensure your budget is being spent efficiently on ready-to-buy customers who are looking to make a purchasing decision.
SEO Balancing
The most unique aspect of our process is how we carefully curate campaigns to avoid bidding on terms you already own organically. Each organic click builds your authority for a search term, and buying that click instead wastes potential for long-term market share increase. We never debase your own authority by buying clicks you would get for free, so your SEO and SEM strategies complement each other rather than stealing from one another.
