Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Oh boy…the Facebook “Dislike” Button has caused quite a stir across the web. Some hate the idea, while others love it. Yet, it seems as though Mark Zuckerberg misspoke in a Q&A Townhall LIVE stream on Tuesday September 15th. Zuckerberg states that a Facebook “dislike” button is on its way to the Facebook platform, however, he quickly follows up with […]
Personal branding is nothing new but it is booming online, especially in the Automotive Industry and in light of Facebook’s new algorithm change “Time Spent on Posts“, it can help you succeed further with your automotive Facebook marketing and personal branding.
Besides applying Facebook Ads (as you should have in place already) there is another way to step up your business’s social media marketing on Facebook.
Facebook Local Awareness Ads will soon be adding a ‘Call Now’ call-to-action button in addition to its current CTA buttons: Like Page and Get Directions. Its newest anticipated addition will most likely provide more ROI than the existing CTA`s combined. But first, let`s cover what exactly a Facebook Local Awareness Ad is… What is a Facebook Local Awareness Ad? Facebook […]
Your business profile picture says more about your brand than you may think. It is your the “face” of your company for the online world, and could have an effect on your Facebook marketing, as well as other social media efforts. Your business profile picture will outrank your social media account, page and cover photos. It is not just another […]
The Facebook Algorithm deciphers what people see within the news feed. It is dependent on social actions users take or not and will custom the news feed to what you do on Facebook. As a business relying on automotive Facebook marketing, you need people to see your brand within their news feed to continue being top of mind and […]
Depending on the types of social media shortcuts, you could actually be hurting your brand instead of helping it. Unfortunately, what was once a social media trend can easily be frowned upon today. Are you making these social media faux pas’s that could be detrimental to your brand? It’s time to do some spring cleaning and rethink which social […]
For years YouTube annotations have offered creators the opportunity for viewers to click on external links added to videos. Now, with the introduction of YouTube Cards, viewers can experience a whole new level of engagement. As annotations are small and hardly noticeable, many viewers may over look them. YouTube Cards, on the other hand, provide a visual display. YouTube Cards are the long awaited […]
Every business is in search of gaining tangible social media connections that can convert into customers and this can be done through local social media marketing!
Facebook is making even more changes to better the quality of Facebook pages by cleaning up page likes and improving audience data. Facebook has been making a lot of changes as of late by disapproving of overly promotional posts and adding a relevance score to improve Facebook Ads in news feeds. This time around Facebook is improving your business’s Facebook page likes. […]
Did you know that negative reviews could be costing you? Not simply because they are written, but more so to do with your lack of response? No business wants to encounter a negative review, but reputation management is now a crucial part of doing business. There’s no getting around it. Sometimes, it is the fault of the business or it […]
It seems that dealerships are still stuck in 2010, spending much of their time creating a social presence that does not provide true value. Having a mere presence on social networks just doesn’t cut it anymore and it shouldn’t. You’re efforts need a return on investment and you need to begin implementing strategies that will help you define your […]
We always love hearing what our community would like for us to cover on Get Your Social On, and for this week’s episode we chose to cover to discuss Facebook reviews and ratings as requested on our GYSO Facebook group by one of our loyal watchers, Ted Hipp.
Google Plus has been a complicated social network for many, mostly because it is often compared to sites like Facebook. A G+ business page has its own benefits and they certainly differ from what Facebook offers, yet are still of value to your business.
Love them or hate them, Facebook Ads have become a standard aspect of Facebook marketing. Since organic reach on Facebook is pretty much dead, the only true way to reach an audience of any value to your Facebook Page is to apply Facebook Ads, but which ones truly work? There are 3 types of Facebook Ads that should be integrated […]
When holidays and special occasions happen, it can be difficult to tie in the vehicles you sell into your social posts, while keeping it relevant to the occasion, as well as, to your industry. However, it is possible to bring cars and special occasions together using some creativity to grab the attention of your online audience with a unique approach […]
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices. Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you […]
In the age of social media, more and more content is being created every second of every day. But with so much going on in the world, it’s often hard to use social media to be updated on just one topic. Luckily, hashtags serve as a way of grouping content posted to social media sites, such as Facebook, Twitter and […]
Trust is your business’s biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online. Let’s take a look at how they’re being influenced by those reviews and […]
When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sale. However, with social media keeping businesses connected […]