Last week we talked about Google Plus Business Pages and how G+ has transformed into “Google My Business” and thus, we only see it fitting to explain its Google Plus analytics for you to evaluate your ROI.
As you are already aware, analytics are a fantastic way to see how your efforts did amongst an audience. And depending on what you find, it too can help you adjust your social media marketing strategies.
First, you need to know what you are looking at when evaluating Google Plus analytics and here is a quick break down for you to be able to review its contents effectively.
Accessing Google Plus Business Page Analytics
Once signing in to the email account associated with your Google Plus Page you will be taken to the “Dashboard”, there, you will want to click on “Insights” located either within the Dashboard or within the top right-hand dropdown.
Once you are within Google Plus Analytics known as “Insights” you will be able to choose to review 3 of the following:
Visibility – See the number of gained views of the page and its content. Views are broken down into search, photo, post and profile views.
This is an example of a Visibility Data Card. You will see a graph when choosing last 30, 90 or 7 day periods.
You can see a numerical break down of how your Google Plus page has done for its all-time duration.
- Clicks – See the total number of clicks your business information and its content has received in the last 7, 30 or 90 days that led to a visit to your websiteDriving Directions – Number of clicks for driving directions from a local search result in Google Maps, Search, and Maps for Mobile.
- Phone Calls – See the number of clicks on your business’s phone number from a local search result in Google Maps, Search, and Maps for Mobile, grouped by day of the week and time of day.
- Engagement – See the total number of actions your business information and content has received in the last 7, 30, or 90 days.
- +1 clicks: Number of times people clicked +1 on a Google+ page’s posts.
- Shares: Number of times people re-shared posts from a Google+ page.
- Comments: Number of times people commented on posts from a Google+ page.
- Recent Posts – For any of your posts, you can take a closer look at how many post views, shares, +1’s and comments occurred on each post. Post view numbers are only available for posts you created.
- Average Actions by Post Types – See the average number of actions visitors took, depending on the type of content you posted so that you can track which types of content resonate with your audience.
- Audience – Review your audience and demographic to see what gender, country and age group is interacting with your Google Plus Business page.
And there you have it, a quick break down of Google Plus Analytics. This topic was covered on the previous episode of “Get Your Social On“.
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