VIDEO PRODUCTION FOR SMALL BUSINESS
“One minute of video is equal to 1.8 million written words.”
– Dr. James McQuivey
Every 30 days, the world uploads more video content than was produced by all major U.S. TV networks over the last 30 years. Since 1/3 of all online activity is spent watching videos, the audience is certainly guaranteed. In fact, YouTube alone reports 500 million hours of viewing every day. But what does this mean to a small business?
Nearly 60% of people agree that, if both text and video are available on the same topic, they will favor video content. The result? Viewers retain 95% of a message they watch in a video, compared to a 10% retention of the same message if it was read. Is it any surprise that businesses who use video experience 49% more revenue growth compared to those that don’t?
Wikimotive Video Production helps you to best utilize this powerful advertising medium.
Return on Investment
Assuming that you have an active or growing web presence, you have already empowered yourself to receive an even greater ROI than television ad placement. If that surprises you, consider this: a 30-second television spot could air on a New England network affiliate for less than $1500. While that seems affordable, it is unlikely to air during peak hours, and most viewers will skip through commercials (if they’re not already watching the programming on-demand). Ultimately, you have little control over viewing or viewership.
Inclusion of video content on your website can improve search engine results, and organic traffic, by as much as 157%. In fact, it makes the site 53% more likely to appear on page 1 of the search results. Not only are you helping the right people to find you, but video content increases conversion rate by 80% on average.
In terms of social media, 92% of users share videos with others, and video content is shared 1200x more than text or images. Video empowers your loyal customer base to become a sales force for your small business, and word-of-mouth is still the best advertising there is.
In addition, social media advertising can be targeted to specific criteria, giving you full control to determine who your audience is.
Tell Your Story
Marketing cartoonist Tom Fishburne said, “The best marketing doesn’t feel like marketing.” At Wikimotive, we feel that the best marketing isn’t marketing at all. The best tool for marketing you and your small business is (drumroll, please) the story of you and your small business.
With Wikimotive you can show your audience exactly what makes you unique and why your customers choose to do business with you.
Call us today to learn more about our video production services.
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