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5 Reasons You Need to Keep Your SEO Vendor in the Loop During a Website Migration

5 Reasons You Need to Keep Your SEO Vendor in the Loop During a Website Migration

by Meaghan StPeter | Mar 19, 2025 | Automotive SEO

Keeping your SEO vendor out of the conversation during your website migration can be detrimental. Migrations aren’t uncommon, especially in the automotive industry, since there are so many platforms out there. Ultimately, each platform has something different to...
How to Hone in On Your Important Traffic With GSC

How to Hone in On Your Important Traffic With GSC

by Meaghan StPeter | Sep 27, 2024 | Automotive SEO

Last month, I discussed the importance of using multiple tools when gauging the success of your automotive SEO efforts. Simply looking at a graph on Google Analytics won’t tell you much; in fact, doing so can be misleading. This is because Google Analytics lumps...
Happy Little Metrics – Why Your Data Isn’t Painting the Whole Picture

Happy Little Metrics – Why Your Data Isn’t Painting the Whole Picture

by Meaghan StPeter | Aug 22, 2024 | Automotive SEO

Do you think you’re effectively measuring the impact of your SEO? If your answer is “Yes, I have Google Analytics,” then you may want to listen up. Measuring SEO growth accurately and meaningfully actually requires a set of tools, not just one. So,...
How the Keywords You Target Can Impact Your Data

How the Keywords You Target Can Impact Your Data

by Meaghan StPeter | Jan 31, 2024 | Keyword Research

It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving...
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