Where SEO, SEM, and AI Search Collide
The digital marketing world is full of hype—and dealerships are paying the price.
Zach brings 🔥 fast-paced, myth-busting clarity to what’s become a chaotic conversation around search. This isn’t a vendor pitch. It’s an educational deep dive with zero fluff and 100% dealership context.
You'll Learn...
✅ How to get more leads from search — not just traffic
✅ Why transactional keywords matter (and how to find the ones worth chasing)
✅ How to stop wasting SEM budget on clicks you’d get organically
✅ What Google’s AI Overview actually means for dealers (spoiler: not much)
✅ The math behind ranking position vs. ROI (with examples from real dealers)