When holidays and special occasions happen, it can be difficult to tie in the vehicles you sell into your social posts, while keeping it relevant to the occasion, as well as, to your industry.
However, it is possible to bring cars and special occasions together using some creativity to grab the attention of your online audience with a unique approach to automotive social media marketing.
A great example of this is this past Halloween.
For instance, when you think of Halloween, most envision scary witches, ghosts, and goblins, while others visualize trick-or-treating and bags of sweet candy, but no one pictures a car.
With that said, dealerships do not have to be left out of the festivities and should join in on their social pages to share in the excitement of this yearly celebration.
According to the National Retail Federation, the average person will spend $77.52 on Halloween and the total spending in 2014 will reach $7.4 billion.
It is understood that Halloween is popular among your customers and your dealership can share in the interest of Halloween through incorporating it into your online social posts, while keeping it relevant to what it is you sell, cars.
There are several ways of making relevant social posts for Halloween that can grab the attention of your online audience, without having it stick out like a sore thumb on your social accounts.
Using this past Halloween as an example to inspire you to embrace future holidays and special occasions, here are four relevant social posts to get your creative juices flowing.
Get Creative to Capture Attention
Think of all the things you love about Halloween. Whether your favorite Halloween activity is to dress up, carve pumpkins, or to get candy, you can use it to create a relevant social post.
Use the Vehicle’s Type to Present the Seasonal Idea
The various uses of a vehicle can help you uniquely approach each vehicle in your inventory.
Example: You won’t need a Halloween bag to haul all of your candy this year. (2014 Ram 3500)
Use the Vehicles Interior Features for Inspiration
Use the interior features to display what the vehicle can offer and incorporate Halloween.
Example: There’s nothing scarier than not having enough room for all your trick-or-treaters. (2013 Chevrolet Trailblazer)
Use the Vehicles Exterior Color to Guide You
Black, orange, and white are often looked at as colors you can use for Halloween. Find cars with these colors and use it to create a Halloween post.
Example: BOO! Have you ever seen a ghost look this good! (2014 Jeep Grand Cherokee Altitude)
Use the Name of the Vehicle to Your Advantage
If you have vehicles with cool names like the Ford Raptor, then use it to your advantage to create a fun Halloween post.
Example: Look who’s going as a Dinosaur for Halloween this year… (2014 Ford F-150 Raptor)
Although these examples are for Halloween, you can use similar posts for other holidays too; just keep them relevant, creative, social, and fun!