Content Marketing Victoria Editing Content

Content Marketing SEO

Content Marketing Victoria Editing Content

Content Marketing

Did You Know...

89% OF MARKETING COMPANIES RECOGNIZE ORGANIC AS THEIR MOST IMPORTANT CHANNEL

Our expert team of SEO analysts and content writers will craft you a personalized content marketing strategy, informing your visitors and ranking your website for the keywords important to your business.

70% OF MARKETERS ARE ACTIVELY INVESTING IN CONTENT MARKETING

The majority of companies recognize Content Marketing as an important and growing channel for their efforts.

SEARCH ENGINES REWARD WEBSITES THAT DEMONSTRATE EXPERTISE, AUTHORITATIVENESS, AND TRUSTWORTHINESS

What makes Wikimotive different is our organic approach to content planning and our human touch to strategy development. Our thorough and hands-on approach ensures that your content is written for the user and optimized to perform in search.

The Importance of Content Marketing to Your Dealership

WHAT IS CONTENT MARKETING?

Content marketing is the practice of generating in-depth, high-quality content designed to inform consumers visiting your website. Content marketing is also one of the most essential components of a well-rounded search engine optimization (SEO) strategy.

In modern SEO, search engines reward websites that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) through their onsite content. This means that content marketing can effectively address two core concerns: the ability of your site to rank highly in search results and its ability to retain users and convert them into customers. By writing rich content that will benefit your web page visitors, you automatically increase the E-E-A-T of your web pages.

Writing thorough and informative content is part of the puzzle, but you must also make sure you are writing to the correct search intent. By clearly answering your targeted user’s questions within your content, search engines are able to identify the topic of your page and its relevance to searchers and help match the right users with your content. The greater the quality and quantity of your page content, the more authority search engines will assign to it, and the higher you will rank for the topics related to your page.

KEYWORD RESEARCH AND CONTENT PLANNING

Developing a content marketing strategy begins with identifying your target audience's search terms or keywords and understanding their intent. Search intent can be categorized into navigational, informational, and transactional searches. To best satisfy user intent, page content should be tailored to the searcher's specific keyword and focus on answering the related question. While content should always be in-depth and high quality, it often isn't realistic or advantageous to cover a topic exhaustively on a single page. Creating multiple pages of content to cover different facets of a topic provides an opportunity for internal linking within your site, helping search engines identify the relationship between various high-quality pages. A cohesive internal linking structure helps you sculpt your page authority in a natural and user-centric way and enables users to easily navigate from page to page, spending more time on your site.
 

QUALITY FIRST

In times past, web pages could rank in search by simply repeating the target keyword in a number of different ways throughout a relatively short page. The accuracy and helpfulness of the page content were not necessarily relevant as long as the keyword was present. Today this couldn’t be further from the truth. Forced use of your targeted keywords is not helpful and can, in fact, be detrimental to your site’s overall ranking. When it comes to content, search engines are interested in the Experience, Expertise, Authoritativeness, and Trustworthiness of your web pages.

WIKIMOTIVE CONTENT MARKETING

At Wikimotive, our approach to content marketing is always user-focused and individually optimized for your specific needs and goals. Our expert team of SEO analysts and content writers will craft a high-quality content marketing strategy to answer your customers' questions and increase your site's ranking for the keywords that are most important to your business. We begin by performing market and keyword research guided by your business goals and growth opportunities. After identifying relevant keywords and areas of focus, we determine their priority order based on user intent and search volume. Keywords with clear transactional intent are commonly prioritized above keywords with informational intent. Next, we clean up your existing content and set about crafting pages to target your top keywords with high-quality content that serves your customers' needs and exemplifies Google's standards for Experience, Expertise, Authority, and Trustworthiness. Based on their topics, we interlink the new pages to signal to search engines which ones are important for which topics. As the strategy progresses, we measure results and make adjustments to our approach, revisiting topics and expanding to new ones.

LET US DO THE WORK FOR YOU

What makes Wikimotive different is our organic approach to content planning and our human touch in strategy development. Our thorough and hands-on method ensures that your content is written for the user and optimized to perform in search. So don’t settle for a one-size-fits-all solution; give us a call today, and let us help you crush your competition.

Content Marketing Manager Kelsea

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