by Jason Cook | Jul 1, 2021 | Just The Tip, SEO
In recent months, we’ve talked about Core Web Vitals and the various other metrics used by Google to determinate the quality of a site’s user experience. However, Google’s methods of assessment aren’t solely reliant upon technology and algorithms. Google also employs...
by Wikimotive LLC | Jun 3, 2021 | Just The Tip, SEO
When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these...
by Wikimotive LLC | May 20, 2021 | Just The Tip, SEO
Last week Sam & Meaghan talked about Meta Descriptions and how they’re a great way to help prospective car-buyers and service customers find the content they’re looking for on your site. Meta descriptions are an essential place to start, but if you really want to...
by Wikimotive LLC | May 13, 2021 | Just The Tip, SEO
When working in SEO, you need to optimize for users AND for search engines And there are different ways to do each of those things. But what if we told you there is ONE thing you can do to improve optimization for both? Because guess what? There is! We’re talking...
by Wikimotive LLC | Apr 8, 2021 | Just The Tip, SEO
Tags…whether you realize it or not, you probably hear this expression all the time. Marketing tags, web tags, website tags…these generally all refer to a small piece of code, or a pixel placed on a website to allow the collection of information about the...
by Wikimotive LLC | Apr 1, 2021 | Just The Tip, SEO
Sometimes it feels like “change” is the only constant in marketing. It’s why it’s so important for dealerships to have continuity when assessing their overall marketing performance, and the effects of any changes they enact. And to ensure that continuity, a dealership...
