by Zach Billings | Nov 5, 2026 | Dealer Diagnostic
In this fifth installment of Dealer Diagnostic, we sit down with Zach Billings, Wikimotive’s CEO and Co-Founder, to discuss the hidden costs of cheap marketing, the difference between efficiency and cutting corners, and why dealers should evaluate providers based on...
by Victoria Chadbourne, Julia Reimers | Oct 28, 2026 | But What If You're Wrong?
Is updating your dealership’s holiday hours on Google a waste of time—especially when those hours aren’t changing? In this installment of But What If You’re Wrong?, Wikimotive’s Victoria Chadbourne and Julia Reimers challenge that assumption and explain how unclear...
by Zach Billings | Sep 15, 2026 | Automotive SEO
Your Cost Per Sale Is Lying to You By Zach Billings, Wikimotive Co-Founder & CEO Originally published in the September 2026 issue of AutoSuccess Magazine Your 20 Group is doing a composite, measuring marketing cost per session, cost per lead and cost per...
by Wikimotive LLC | Jul 15, 2026 | Automotive SEO
The Questions Dealers Keep Asking About AI, Search, and Marketing Originally published in the July 2026 issue of AutoSuccess Magazine The automotive industry has no shortage of opinions about AI right now. Every conference agenda, vendor pitch, and LinkedIn feed seems...
by Meaghan StPeter | Jan 24, 2025 | Automotive SEO
It’s officially a new year, which means it’s the perfect time to look back and reflect on the previous one. In 2024, we saw a large continuation of SEO trends that we had started to pick up on in 2022 and 2023. Between the ongoing rollout of Google’s updates and the...
