Categories: In Search Of
What happens when you cut through the hype and look at what’s actually driving dealership performance?In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with George Nenni, Founder of Generations Digital and one of automotive retail’s leading digital minds. Together, they unpack the myths, metrics, and realities behind Google Performance Max, GA4 reporting, and the growing influence of AI in automotive marketing.Why Watch
- Understand what PMax really is — and why Google’s “Happy Meal” approach is costing dealers money
- Learn how to identify bot traffic and fake conversions in GA4
- See what triggers actually reveal shopping behavior vs. vanity clicks
- Get the facts on AI-driven traffic and how much impact ChatGPT and Gemini really have
- Hear practical advice for holding vendors accountable and cutting wasted ad spend
In This Episode00:00 – Introductions01:35 – Background: Dealer Specialties → Generations Digital05:35 – Demystifying digital07:35 – GA4 light bulb: UTMs + triggers11:35 – Visual reporting, quick context14:05 – Vendor accountability & prep17:35 – Bot traffic signals (incl. PMax)22:35 – Where PMax helps: VLAs, Maps26:35 – Budget sanity: paid search ranges29:35 – PMax defined (“Happy Meal”)35:35 – CPC swings & weekly tuning39:05 – AI + SEO reality today42:35 – Traffic ratios: Google/Bing/ChatGPT47:05 – Informational vs transactional SEO49:35 – Practical AI uses (BDC, service, content)52:05 – Rapid Fire53:05 – Next 6–9 months focus53:35 – Where to find George
About In Search OfA candid, data-driven podcast for dealership leaders and marketers who want clarity — not hype. Each episode features conversations with industry experts who cut through the noise and uncover the truths shaping modern automotive retail.
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Subscribe to stay informed on SEO, AI, analytics, and accountability in automotive marketing.