Mobile is a strange beast, isn’t it? All of a sudden, developers have to plan on people using these tiny little devices all of the time. It makes sites display differently, it serves up different results in search, and it’s just another complicated layer over the top of the whole thing that you have to consider. The latest theory is that page load times are causing people to fail in mobile searches. Is it true? Let’s take a look at how page speed affects mobile SEO.
To sort it all out for us, we have a great video from the always enlightening Matt Cutts. Apparently, he has been hammered with this question for the past month now, and he felt he needed to put it to rest. This is what he had to say”
It is not that in mobile, we apply [page speed ranking factors] any more or less than desktop search.
He goes on to clarify a little bit. Essentially, site load speed isn’t more important on mobile than on desktop, but it is still a very important ranking factor. If your site loads slower than the sites of your competitors, you are going to have a bad time. Make sure your speed is up to snuff, and check out the full video from Matt below.