Speculation Saturday: Authorship or Die

Posted on by Daniel Hinds
Categories: SEO Tips Tagged: ,

Today I wanted to introduce a new feature here at Wikimotive. It may not stick, but we’re going to try it out. It’s called Speculation Saturday (yes, you have to capitalize it) and basically, we’re going to be talking about feelings we have about the industry. Some may be mired by cumbersome facts, others will be the result of pure unadulterated hunch, but they will all be presented to you equally. Essentially, if we’re wrong, no big deal, but if we’re right, we get to say “I told you so.”

Pretty good deal, right?

To start, I want to share my mild (rather than wild) prediction about Google Authorship, which goes thusly:

Embrace Authorship or Die.

Now, as slogans go, I’ll admit it isn’t the catchiest in the bunch, but I stand by it as a fact. I’m not just saying that Google Authorship is important, anyone with half a brain can tell you that. What I’m saying is that it’s going to be a necessity to succeed, as in if you don’t implement, you’ll rank below everyone who does like a gorram second-class citizen. Bringing your blog to Google without authorship implemented be like going into a bar without an ID and expecting to get served; the only difference is Google doesn’t care if you’re a hot chick or if you totally know a guy.

Basically, if you want to be a voice that’s heard on the web, I believe that you’ll NEED to have authorship to even have a shot at it.

I DON’T think authorship will be necessary across the web though. I think if you are an electrician and you don’t want to write an Authored blog about the best kinds of light switches (I personally prefer dimmers…ladies) then you wont have to. You’ll still be able to rank your local business without enabling Authorship and blogging.

You just won’t rank as well as the guy who does.