by Meaghan StPeter | Apr 22, 2024 | This Month in SEO
I’ve said it before, and I’ll say it again: SEO (search engine optimization) is constantly changing. And while it is an essential piece of a dealership’s marketing strategy, not everyone has time to keep up with the constant change. For me, though? Well, that’s my...
by Josh Wynne | Jan 5, 2024 | Google Analytics
This past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunsetted across the horizon, and a new version, Google Analytics 4 (GA4), was...
by Josh Billings | Dec 12, 2023 | GBP | DIY
Here we go, another quick one. Your customers have questions. You have answers. Pretty simple right? Here’s the thing, though…other people have answers to, and Google gives them the means of answering those questions if you don’t get to them first. This, of course,...
by Josh Billings | Dec 5, 2023 | GBP | DIY
Do you want the good news or the bad news, first? The good news is that this is a relatively short episode. The bad news is, when it comes to how you rank in local search, it really does matter what people are saying about your dealership. So, let’s talk ‘Reviews’. By...
by Jason Cook | Nov 21, 2023 | GBP | DIY
“Department nesting”… what is it?It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your dealership’s primary sales listing. For this week’s episode we’re going to revisit the actual dealer listings...
