Yesterday we talked a little about Google PageRank, and that got us wondering, when was the last time that it had actually been updated? Historically, it’s been updated every few months, but as Matt Cutts said yesterday, Google is going to be updating it less and less. It turns out, we are already in the middle of an historic PageRank update drought. Let’s take a look at how long it’s been with some hard dates.
Well, we did a little research, and came up with the following schedule of updates (from Hobo Web) ranked from most to least recent:
- 4 February 2013
- 7 November 2012
- 2 August 2012
- 2 May 2012
- 7 February 2012
- 7 November 2011
- 1st Week August 2011
- JULY 2011
- JUNE 2011
- JANUARY 2011
- April 2010
- Dec 31, 2009
- 30 October 2009
- 27/28 May 2009
- June 2009
- 1 / 2 April 2009
- 30-31 December 2008
- 27 September 2008
- 26 July 2008
- 29 April 2008
- 9 January 2008
- 26 October 2007
- 28 April 2007
As you can see, there hasn’t been a proper update since February. That’s nearly eight entire months with no upgrade to the PageRank ratings. Logic dictates that we’ll see one any day now, but logic is a notoriously fickle mistress. Check out this exchange between an SEO and Matt Cutts:
That’s right, we’re looking at no PageRank update until next year. This means that there will be nearly a year between each PageRank update. Google said they were going to care less about PageRank, and apparently they really mean it.