Blog

Greg Gifford and Local U Bring Explosive Results to Gas Industry

Greg Gifford and Local U Bring Explosive Results to Gas Industry

Blowing Minds With Local Search Strategy The Greg Gifford and Wikimotive world tour continues with a quick stop in Corpus Christi, Texas, for a special event hosted by Local University (Local U) and the Propane Education and Research Council (PERC). PERC, along with Local U, is hosting the event for industry professionals to highlight advanced SEO and marketing strategies specially […]

SEO ‘Simple Math’

SEO ‘Simple Math’

Welcome back to another Tactical Tuesdays with Wiki! In this week’s video, we’re taking you back to school and doing some math to help prove why your business absolutely needs to be doing Local SEO. I speak at a lot of conferences, and I always hear that it’s hard for attendees to go back to work and get buy-in from […]

‘The Firm’ Case for Local SEO

‘The Firm’ Case for Local SEO

Welcome back to Tactical Tuesdays with Wiki. This week, we’re here to talk about pizza. For the noobs out there, pizza is a savory dish of Italian origin, consisting of a usually round, flattened base of leavened wheat-based dough topped with tomatoes, cheese, and various other ingredients (anchovies, olives, meat, etc.) baked at a high temperature, traditionally in a wood-fired […]

The Shoes of Mozcon 2019

The Shoes of Mozcon 2019

Here it is, the Mozcon recap post you’ve all been waiting for… The “Shoes of Mozcon”! I’m just back from my 10th Mozcon (13th, if you count Mozcon Locals), and one of my favorite parts about this always killer conference is all the little traditions that have popped up over the years. @GregGifford I love these #Mozcon micro traditions. @Mike_Arnesen […]

The Wizard of Moz(Con) 2019

The Wizard of Moz(Con) 2019

Searching for answers and solutions for your SEO strategy? Trying to sneak a peek at those strategies hidden behind the SEO curtain? Looking for that yellow brick road to take your outdated or stagnant SEO approach out of the stone-age? Well, we’re not in 2006 anymore Toto, so let’s stop ‘easing down the road’ and start cranking SEO up to […]

GMB ‘Questions & Answers’ Feature

GMB ‘Questions & Answers’ Feature

Welcome back to Tactical Tuesdays with Wiki. This week we’re talking about a recent update to the Google My Business Questions and Answers feature. For the ‘noobs’, if you don’t know what the Questions and Answers feature is, it’s a new element that was added to the Google My Business profiles about a year ago. It’s a community discussion feature, […]

Episode 2: New Blended SERP on Local Brand Searches

Episode 2: New Blended SERP on Local Brand Searches

Welcome back to Tactical Tuesdays with Wiki. We’ve got an interesting update to share with you this week – Google has updated how Branded Search results are displayed on mobile. First seen in the wild last week, the new branded layout is a blend between the info that used to appear in the Google My Business knowledge panel and the […]

Gifford Hosts Web Series for SEMrush

Gifford Hosts Web Series for SEMrush

In the weeks since our welcoming of Greg Gifford to the team, there has been no shortage of exciting developments and news stories worth sharing. For those of you who are unfamiliar with our newly-named Vice President of Search, Gifford is an experienced specialist in Local SEO, an educator, and honored speaker at SEO conferences around the globe. Known for […]

There Are No Apologies in Branding

There Are No Apologies in Branding

As an automotive advertising company, we fall subject to a wide range of expectations regarding the wealth of services that we offer. Truth be told, we doubt you’d be surprised by the vast majority of them, seeing as you’re probably aware of the traditional role played by digital marketers. And yet, there are those expectations that are less-publicized…such as the […]

Be Fearless. Go Viral.

Be Fearless. Go Viral.

When we talk about Automotive Social Media Marketing, we’re surprised by just how many people fail to grasp the breadth of the topic. In fact, looking across any number of industries only serves to reinforce the shocking realization that many businesses are attempting to market themselves in a state of ignorant bliss. Of course, we mean ‘ignorant’ in the most […]

Stepping Outside the Echo Chamber

Stepping Outside the Echo Chamber

Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or intent (and arguably, to a […]

Reasons to Partner with an Automotive Advertising Agency

Reasons to Partner with an Automotive Advertising Agency

As a dealership, you might have struggled with the question of whether or not you should partner with an automotive advertising company or digital marketing partner. Unfortunately, the increasing importance of services that a digital marketer can provide emphasizes the crucial nature of making that change now (if you have yet to do so). Marketing has always been an ever-evolving […]

Are You in Control of Your Online Image?

Are You in Control of Your Online Image?

Perception is reality. Arguably, the best piece of ‘big picture’ advice that I’ve ever been given. One would be hard-pressed to debate the fact that we form decisive conclusions based on our individual perception. From the worthiness of interpersonal relationships and evaluation of professional competence to the businesses we support and political candidates that we elect, our lives are driven […]

SEO Resolutions (for Better Results) in the New Year

SEO Resolutions (for Better Results) in the New Year

Is there any better opportunity to assess one’s goals than the beginning of a new year?  Even when you step outside the norm of personal New Years Resolutions, it’s a perfect opportunity for the less-diligent to gain both perspective in hindsight while creating forward-thinking strategies. Then again, some might argue that you should have been on top of your new […]