Category: Healthcare Marketing

If asked, how would you describe your healthcare marketing? In the blink of an eye, we find ourselves standing on the cusp of this: the third decade of what we (seemingly yesterday) referred to as the ‘new millennium.’ How time flies. The scary part? For every one of us, the passage of time will continue to pick up speed with […]

In the United States, there’s still a significant portion of our population debating the pros and cons of the affordable healthcare act. The political spectrum remains perpetually at odds over the idealistic entitlement for universal healthcare and the fiscal realities that stand in the way of such demands. But partisan politics aside, there’s little value in arguing the fact that […]

It’s hardly a well-kept secret that the healthcare industry exists within a perpetual state of precariousness. As a society, we look to the wide array of healthcare professionals for unbiased solutions to issues related to our personal well-being. However, as with members of any industry, those professionals offer a series of products and services that exist to be marketed for […]

In today’s world, so many aspects of the Medical community draw the continual ire of the masses. From outrage over the profiteering practices of the Pharmaceutical industry to constant criticism of the costs associated with Health insurance providers, a large share of the general public has voiced a growing sense of detachment from the healthcare community, as a whole. Regardless […]

Of all service providers, the Healthcare industry is faced with some of the greatest expectations in terms of accessibility, credibility, and reliability. While such expectations are perfectly understandable, it emphasizes medical professionals’ need for a comprehensive online presence. And in this 24/7 world of transparency and constant connectivity, prospective patients demand far more than just a polished website. Wikimotive understands […]