It’s the 12th of the month, and you know what that means, don’t you? It’s time for the monthly ComScore data! It’s so exciting, it should pretty much be a holiday, one of the good ones where you don’t have to show up for work. Alas, it’s not, so you’re working and so are we, but we can still have some fun reviewing the data and seeing what search engines are winning and which ones are continuing their slow and brutal spiral into complete irrelevancy. Consider reading this blog a mini-holiday. Grab your sunblock and six-pack of choice, and let’s get started.
As you can see by the chart here, it was actually a very, very slow month as far as change goes. There isn’t more than .1% change for any search engine, and Bing didn’t move a single fraction of a percent. Not very exciting, but it is what it is.
Google is holding strong. I’m sure they’d like to see some more growth but it’s just not there for August. Still, my guess is that by the end of the year, they’ll be closing in on 70% again. Yahoo just can’t hang on. The only way Google won’t see growth is if Bing continues to climb. People are moving from Yahoo, but if Bing can get some of those and steal some more from Google, it’s possible that they could get as high as 20% by the end of the year. While still a fraction of Google’s percentage, make no mistake, 20% would be a huge victory for Bing and Microsoft.
The losers—Ask and AOL—are still losing.
It’s nice that some things are consistent, isn’t it?