We recently talked about responsive design and what it means for your business moving forwards. The fact is that people are using traditional computers less and smartphones and tablets more often. Now, this is definitely turning into a gray area. What separates a tablet like the Microsoft Surface from a full fledged computer? Not much, really. This gray area will continue to expand until the lines between phone, tablet, and computer are meaningless, so smart digital marketing companies are embracing mobile now. Because no matter how it shakes out, the future it going to involve presenting your content to people on screens of all sizes, no matter where they are, and no matter how they want to view it.
You don’t have to take just my word for it though. I’ve got an infographic that illustrates the various ways mobile commerce is growing, and the ways that it’s merging with traditional online shopping. Take a look and then look at your own strategy. Are you fully equipped to handle the shift towards mobile? Can you afford to make mobile an afterthought and lose out on 10% (and growing) of your sales? Get on the mobile commerce train now, and reap the rewards for years to come.