Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. With SEO, it’s not just a question of taste or style, it’s a question of effectiveness, and there’s just no denying that the new ways are the right ways. Let’s take a look at how things used to be compared to how they are now.
SEO used to be all about the technical side of things. That’s about as simply as I could put it. You needed to build links and you needed to build a lot of them and you needed them build yesterday. That was the whole shtick.
Today, as we so often say, that kind of crap gets you banned. New SEO is about content and creating websites that rank the highest because they offer the best possible experience to the searcher. Sure, there’s still stuff to tinker with on the backend of it all, but content is the engine that drives your jalopy forward, one mile at a time.
To see the change from old SEO to new SEO laid out for you, take a look at the infographic below. It’s a pretty accurate representation of the SEO paradigm shift we’ve been going through these past few years.