With car sales trending up and a projected economic recovery on its way, now is the time to strike and increase your market share. Want to know more about why you should start making moves and what moves you should be making? Keep reading.
Why Now Is the Time to Strike
So, what makes now the time to strike? There are a couple of reasons, actually. First, despite the overarching belief that the post-COVID automotive market is struggling, that actually isn’t the case. Even when accounting for inflation, current automotive sales are trending above what they were pre-COVID in 2019. This means that if you’re still struggling to meet the sales numbers you were seeing before the pandemic, you probably need to take a look at your marketing performance.
Second, even if you have seen full recovery from the pandemic, you are going to want to strike now to get ahead of the strong economic recovery that is expected to come in 2025. Economic recovery is typically going to mean more car sales, and if you want those sales to be at your dealership, well… you have to strike now!
Not sure where to start? Wikimotive has you covered.
How Wikimotive Can Help
The first step to making your move toward market domination is to get a better understanding of where you stand now. At Wikimotive, we want to see everyone do their best, which is why we are offering a free three-part performance audit for any and all car dealerships.
Here’s what it looks like:
Rank Over Distance Heatmaps
Rankings are one of the most important measurables when it comes to determining the success of your online efforts. Holding that number one organic spot on a search engine results page (SERP) is the key to increasing traffic to your site. You may have a good understanding of how you rank in your own city, but do you know how well you rank in the towns around you? Are you missing out on opportunities to bring in new customers from your market? That’s where our Rank Over Distance Heatmaps, like the one below, come into play.
These Rank Over Distance Heatmaps show you how your dealership ranks on the SERP for key terms, such as “Ford dealers,” in different parts of your market. Remember, there is significance in earning that #1 spot; it gets about a 31% click-through rate (CTR) and is key to increasing traffic to your site. Seeing where you are already performing well and where you could use improvement is an essential part of crafting a marketing strategy that focuses on the areas that offer the most opportunity.
Dominance Heatmaps
Knowing how you’re performing in your market area is important, but it’s also essential to know where your competitors are. Our Dominance Heatmaps can help you visualize where you’re currently dominating the market and where your competitors are dominating you.
As you can see in this example, these maps show the bandwidth of where you’re ranking #1 for bread-and-butter terms, such as “Ford dealers,” and where local competitors are outranking you. This visualization of your competitive landscape can help you determine who your biggest online competitors are and the places in which you should be targeting in your content marketing and SEO efforts to take over the market.
Complete Marketing Audit
So, you’re not performing the way you want to be. Your rankings aren’t what you expect or your competitors are dominating the market. Now what? Well, now you need to figure out the areas you can improve in order to boost your performance. Wikimotive will help with this through our comprehensive marketing audit, in which we will take a look at all of your online marketing entities, from your website to your social media to your ads.
Our audit will leave you with tangible action items that will help you improve your performance. We’ll help you find dozens of missed ranking opportunities, reveal up to 50% of wasted ad spend, and even save you up to $4k of monthly spend. And if you want to see what we can do for you, we will give you an outline of how we would help you dominate your market.
Get Your Free Heatmaps & Marketing Audit Today!
Car sales are amping up, making now a great opportunity to take charge of your marketing strategies. We here at Wikimotive are ready to help. You can get a comprehensive report of your current marketing performance, including one of our Rank Over Distance Heatmaps, one of our Dominance Heatmaps, and a complete audit of your current marketing entities, all for free and with no obligation! So, what are you waiting for? Submit the request form today and learn how you can take control of your market share.