Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
So if you’re paying any attention to the internet whatsoever, you’ve probably read some headlines about Google updates, and might be wondering, “How does it affect my website? And do I need to worry about this?” And the answer is, “hopefully not”. If your website and SEO practices haven’t been adhering to Google’s guidelines and best practices (which means that […]
Due to popular demand, SEO Climb with Dave Estey is back. In series one, Dave talked about everything from what SEO (search engine optimization) is to how you can identify your online competitors. Now, back for a second series, he is getting more in-depth and going over more important SEO topics. In July, he touched on how much time you […]
Last week, we talked about how you should wait roughly six months before you judge the efficacy of your SEO strategy. Now, this naturally leads into the follow-up question, “Hey, it’s been six months since I did this SEO work. I’m not seeing any real increase in my performance. Should I change something up or should I just stop?” Well, […]
Is it time to update your SEO strategy yet? What about now? No? How about now? Still no? Well, what about now? How often should I update my SEO strategy? This is fairly straight forward. You see, Search Engine Optimization is a slow roll and takes time to reach its full effect. For this reason, you’ll hear myself and all their professionals say, “you should wait six months to judge whether something is effective or not”. […]
How much time should you be spending on SEO? And how should that time be broken out? This is actually a pretty complex question. So we’re gonna get into the weeds a little bit here but (luckily) we brought the weed whacker with us. First, how much time you should spend on SEO is really dependent on doing a full […]
“So, basically…ChatGPT is the equivalent of a 10-year-old with access to the internet.” The summation was a simple one, made during a workshop focused on the promise, prompts, and perils of the AI platform as it relates to automotive marketing. But once uttered, the silently-attentive room of dealer marketers, sales managers, GMs, and dealer principles stirred in unison, sharing in […]
Hey dealers, Josh from Wikimotive here…with a reminder that Independence Day is right around the corner. So, before you fire up that grill and set off those fireworks, let’s make sure your dealership’s Google Business Profile is updated to reflect your holiday hours. Okay, so there’s two things you’re going to want to do (i) set your holiday hours, and […]
Cumulative layout shift (CLS) is one of the most frustrating––and common––issues found on websites. Have you ever been online, gone to click a button, and it suddenly shifts, causing you to click on something else? That is CLS, an issue that occurs while the page is loading. And based on the number of dealership websites I have analyzed and found […]
So your direct traffic has been climbing, climbing, climbing, and you’re not sure why? First of all, let’s define ‘Direct Traffic’. At its core, direct traffic most frequently indicates that somebody navigated directly to your website URL without (i) performing a search, or (ii) clicking a paid ad, or referral link. It’s a bucket of traffic in your analytics that […]
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toyota dealer’, ‘dealerships near me’, ‘used cars for sale’). In contrast, VLA’s bear more similarities to dynamic used paid search in that (rather than being keyword based) they’re based on the inventory you […]
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, “Pour some money in and we’ll get you performance!” and then try to maximize that performance per dollar in terms of traffic. Hopefully, that traffic generated is […]
A few months ago, VP of Performance and Sales here at Wikimotive, Zach Billings, went in-depth on a number of automotive SEO topics in his High Performance video series. Now, he’s back again to talk about even more. Kicking off the second series, Zach discussed something everyone’s wondering about: how dealerships in other parts of the country outrank you on […]
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/23 airdate. So, you’ve spent the last few months hearing a lot about Chat GPT, and you might be asking yourself, can I use this to scale my SEO content? […]
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or “GA4”) is the new version of Google Analytics. It’s existed since 2020 in some form or another, has matured a lot through late 2022 into 2023, and will […]
There is no denying the fact that artificial intelligence (AI) can be useful in crafting and executing elements of a powerful SEO (search engine optimization) strategy. We have proven that fact time and time again within our AI blog series. However, there are also plenty of SEO tasks that AI can’t address. From developing a content strategy to alt tags […]
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as opposed to transactional). As we’ve discussed in recent weeks, this means blog articles that attract people who want to learn more about things like towing capacity, or trim levels, […]
Much of the work of technical SEO is performed behind the scenes: auditing sitemaps, tracking conversions, and doing other things for the benefit of search engines and the humans who use them. But as much as we want sites that will rank well on the SERP (search engine results page), we cannot lose sight of who these sites are designed […]
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more traffic. Right? But…more traffic doesn’t necessarily mean that you’re going to have more opportunity. A […]
Last month, I told you that you weren’t going to want to miss out on the April episodes of ThinkBetter with Angus Fox; I wasn’t kidding. This past month, Angus provided even more questions to ask your vendors to ensure you are getting the best possible product. He also went in-depth, showing you how you can tell what your third-party […]
Some of you may be considering replacing your SEO provider with artificial intelligence (AI), thinking, “This could save me so much money!” While that may be true for your marketing budget, trading in an experienced SEO provider for AI is not without serious risks––some of which may outweigh any savings. It goes without saying that AI does and will continue […]