Controversy is GOOD!
There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education!
The Only Bad Press Is NO Press!
Perhaps the old adage holds true! You may agree with me that the Digital Dealer team has acted in appropriately and not in the best interests of car dealers. Or maybe you just think I am a blowhard looking to stir the pot. In any case, at least you’re thinking!
Top 13 BS Reasons to attend…
I am so sick of articles that list the top # reasons to do something. If you want to make the most out of the trip to Florida, I recommend you go to BOTH conferences. While the “cool kids” might be in a tiff at the moment, the facts are that you will find value at both events. There is no reason to make up 10 reasons to do something. There is only ONE reason to go. Because you care about the future of your company and recognize that dealer education is the right way to get there.
As for me, I look forward to seeing you at the Automotive Marketing Bootcamp this April!