Regardless of who you are or what you do for a living, you probably have a pretty good idea of what traditional marketing looks like: newspaper and TV ads, billboards, radio spots, and other costly investments. While they may feel like tried-and-true avenues to pursue, these advertising mediums have become increasingly less fruitful over time. Unlike modern digital marketing, they fail to capture any data about the habits and preferences of your potential customers. And in the highly competitive automotive industry, every piece of information is valuable; you can’t afford to leave anything on the table. By working with a car dealership marketing agency, you will be able to harness the power of this data to create a digital marketing strategy tailored to your business, your location, and your customers.
Who Needs Automotive Marketing?
In a perfect world, every company in the automotive industry would have a dedicated marketing team. However, there are certain businesses that would especially benefit from this kind of expertise. Anyone who understands the profession will tell you that running a car dealership is no small feat. There are multiple departments, each with unique needs, goals, and profit opportunities, yet they still need to be outwardly presented as a cohesive business under one name. Staying on top of these moving pieces while executing a successful marketing campaign can be a huge challenge. For that reason, many dealerships turn to outside companies for help.
What Can a Car Dealership Marketing Agency Do for You?
Not only can an automotive marketing company remove stress by taking responsibilities off your plate, but they are specialists in what they do. A task that may take a dealership’s general manager three hours to learn and complete might only take 30 minutes for someone who has already mastered the tools and techniques. Hiring a marketing company can reduce the time you spend while simultaneously increasing the quality of the work performed.
Three of the most important elements of a successful marketing strategy are:
#1: Search Engine Optimization
You may have heard of search engine optimization (SEO) and know that it has something to do with Google and getting more traffic to your website. But how exactly does it work, and what is involved? These are the questions that an experienced team spends their time working to answer and understand—inside and out.
By focusing on everything from meta titles and alt text to internal linking and keyword research, the SEO team’s job is to get your website to the top of the search engine results page (SERP), in turn, getting more traffic to your site and more sales on your floor.
#2: High-Quality Content
A good automotive marketing company will also have a dedicated content team ready to generate high-quality, search-engine-optimized landing pages and blog posts for your website. This kind of content is not only a cornerstone of a solid online presence but is a vehicle for the technical SEO work discussed above. Having high-quality content on your site signals to Google that you are a source of authority, experience, and expertise—all important ranking factors.
Well-written content also keeps consumers engaged with your site and gives them a reason to trust you when they are ready to buy a car or book a service appointment. A professional content team will ensure that blogs are released on a regular schedule, that proper editing standards are adhered to, and that the content itself is unique and well-rounded.
#3: Social Media and Reputation Management
Building and maintaining a social media following is another critical but time-consuming aspect of modern marketing. In an age where anyone can share their breakfast with the entire world, it may be tempting to dismiss social media as a fad for the youth. But, like it or not, platforms like Facebook, Instagram, and Twitter are here to stay and have become primary sources of information for many consumers.
Your future customers are using these platforms, and if you are not curating your online presence with intention (or worse, have no presence at all), you are missing out on all of those connections. With a marketing company leading the charge across platforms, you can ensure consistency of messaging, effective use of ad dollars, and timely responses to customers’ questions.
Why Wikimotive is a Great Fit
While we’ve only scratched the surface of all the services that an automotive marketing company can provide, their value is undeniable. Not only does digital marketing provide a greater return on your investment than traditional marketing, but automotive marketing companies take this one step further by tailoring their every move to YOUR industry.
Here at Wikimotive, we have experts with years of experience in each of the areas mentioned above, as well as skilled performance managers who will work with you directly, making sure your priorities and needs are at the forefront of all we do. Call, chat, or email us today to find out how we can do the best work for your dealership.