2014 is going to be one of the biggest years for small business digital marketing yet. I like to think of it like the music industry. Once upon a time, only people with huge studio backing could record and album, and only the most popular artists in the world could have their music distributed. Over the past ten years, the entire music industry shifted though. Now, with just a computer in your house and a few affordable pieces of equipment and software, anyone can record music that is finished product quality. This is even more true for distribution. You just upload it to the net and away you go.
Small business digital marketing is going the same way. Every year more tools are developed to give your small business the edge, and now in 2014, things are better than ever before. There are simple, affordable solutions to what used to be some of small business’s biggest problems. Be it mass mailing or phone systems or design resources or legal documents, everything is just a search and a pittance away.
What’s my point with all this?
Just that small businesses don’t have any more excuses. If you aren’t succeeding in your digital marketing efforts in 2014, you aren’t trying hard enough. Companies (like Wikimotive for instance) are waiting to help you with the hard parts. All you need to do is make the decision to do more in 2014. If you need a little inspiration, here’s an infographic showing how other small businesses are getting things moving this year. Take a look at their numbers and see if yours measure up!