Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
In January, we told you that guest blogging is a bad idea, and for the most part that is very true. The practice has evolved into a tactic used by spammers to gain links for specific keywords and becomes less and less associated with relevant blogger-to-blogger relations. This information was recently passed down by Matt Cutts, head of Google’s Webspam […]
If you’ve recently started a business in your community, you’re probably thinking of traditional marketing strategies to help get the word out and develop a customer base. This could include emailing the local paper for coverage, buying billboard space, sponsoring events, or simply networking with other businesses and local professionals. But the most important factor you’re likely overlooking is your […]
Have your rankings been a little tumultuous lately? We here at Wikimotive pay very close attention to the minute fluctuations rankings can take on even a day to day timeline, and this past week has been especially puzzling. Well, it was puzzling anyway, until an announcement from Matt Cutts today shed some light on the search engine optimization roller coaster.
It’s time for another riveting installment of Google Webmaster Help Videos featuring the always friendly and rarely illuminating Matt Cutts. In this weeks episode of the popular Google series for webmasters and SEOs, Matt Answers the following question: Should I correct the grammar on comments to my WordPress blog? Should I not approve comments with poor grammar? Will approving comments […]
Today’s post is less about educating, and more about being a digital marketing public service announcement. You need to log in to your Google Places account and make sure everything is up do date and submitted to Google. In case you haven’t heard about this yet, here’s the reason why it’s vitally important:
Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think […]
Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE omnipotent in a way. They scan the entire web, handing out rewards and brutal punishments alike, but they have always had a weakness: limited man power and an always imperfect algorithm. Sure, the algorithms get better every year, but the […]
Google is constantly battling back the tide of shoddy ads and outright scams being posted as ads on their network every hour of every day. According to Google itself, they pulled over 350 million bad ads from their service in 2013, a significant amount more than the 224 million they pulled down in 2012. Are more bad ads being uploaded? […]
It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let’s take a look at how the […]
Anyone who has ever tried to make a site work understands how frustrating it can be to get it to function the same way across all releases of all browsers on all operating systems. These days, it’s even worse. Not only do you have to worry about all of the different ways a person can view your site on the […]
Today we have another interesting bit of content news from the immortal Matt Cutts (may Google bless his name). In the latest installment of the Google Webmaster Video series, Matt talks about content stitching. If you’ve never heard of that, don’t worry, because you’ve definitely seen it. Content stitching is the practice of taking snippets of content from other websites […]
Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google’s channel, he tackles a very interesting question: “what are the top 5 mistakes that SEOs make?” If you read this blog every day, chances are you aren’t making these mistakes, but if you’re new to the SEO […]
At this point, I’m sure you know that social media best practice entails being active. That doesn’t mean just posting though, it means replying to everyone who interacts with your post. Sometimes you can get away with just a like or a Retweet, but sometimes you need to do a bit more. It can be pretty daunting to try and […]
Today we’re delving back into the dark and stormy world of Google AdWords. We’re predominantly an SEO company, so it pains us a bit to say it, but Google AdWords has it’s place in the digital marketing spectrum, and you should always be looking for that edge. Today, we have such an edge for you, in the form of an […]
It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimization teetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right? Right…? Well, not exactly.
Google is cracking down on gibberish. Not the fake language you used with your friends in middle school, but the nonsensical writing you find all over the web as people try and fill out their pages with lots and lots of content. Of course, experts will tell you that you need quality content for SEO (and they’re right) but that motto of […]
Earlier this year we wrote about manual actions rolling out in Google’s Webmaster tools. Basically, these manual actions were notices that a website had been penalized, usually for SEO reasons, and alerted the administrator of the problem, as well as the steps needed to fix it. Since the introduction, it’s been pretty quiet, but this week Google rolled out a […]
Mobile is huge, we’ve talked about that a lot recently, but optimizing your site for mobile can be a correspondingly huge amount of work. You have to tweak all of your existing elements to make sure they display properly, and you have to check it across a variety of devices. The workaround for this has been to get a responsive […]
When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the most clicks. It turns out though, that it doesn’t always work out the way you would expect it to. We have some interesting new data from the marketing agency Accuracast that shows the fruits of a year long study into […]
We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered around each other, never committing themselves to a union, but finally, we have Facebook and Google working together in digital marketing bliss. Kind of.