Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
People are quite sure how to feel about guest blogging. Some people swear by it, claiming it’s the only new way to build links that have value. Others see it as just another way to scam the system that will eventually be penalized. It’s been hard to get a read on guest blogging, but today, Matt Cutts is coming out […]
Yesterday we talked a little about Google PageRank, and that got us wondering, when was the last time that it had actually been updated? Historically, it’s been updated every few months, but as Matt Cutts said yesterday, Google is going to be updating it less and less. It turns out, we are already in the middle of an historic PageRank […]
We wrote just the other day that PageRank was still one of the top factors when it comes to search engine rankings, but now Google is trying to back off from that idea a bit. In the latest Google Webmaster Help video, Matt Cutts discusses PageRank and his take is that it’s just not that important anymore. Currently, it’s only […]
Penguin has made a surprise resurgence with the 2.1 update, and it has SEOs scrambling. Not necessarily because it hit them though; it’s more the fact that it was a surprise and it’s been hard to track exactly what the fallout has been. Who was hit by the mighty penalizing hammer of Google? Who received a nice little ranking boost? […]
If you watch television at all, you’ve probably seen the commercial for Microsoft’s Bing it On campaign (if you don’t watch television, you should check it out, there’s some great stuff on there, I personally recommend Breaking Bad.) In case you haven’t seen it, Bing it On is essentially a blind comparison between Bing and Google, a la Pepsi and […]
If you had to guess, which search result on Google’s first page would give you the most bang for your buck as far as ad clicks go? The conventional wisdom would be to say the higher the result, the better your ad clicks will be, but a new study is showing us that conventional wisdom isn’t always as accurate as […]
We’ve grown accustomed to Google updating parts of their algorithms they use for search. So far in 2013, we’ve seen tweaks to Penguin and Panda that have affected massive parts of the population…but we haven’t seen anything yet. Now, Google is rolling out Hummingbird, which represents a much larger change. The easiest way to think of it is that Penguin […]
If you’ve been following the digital marketing blogosphere for the last week, by now you’ve probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more valuable data. Its Adwords or nothing. Let’s just stop the madness right now. This […]
In the latest edition of Google’s Webmaster Help Videos, Matt Cutts tackles the question “can nofollow links hurt my website?” We’ll get to his answer, but first, I want to talk a little bit about what nofollow links actually are and how they fit into an SEO strategy.
Love is a fickle thing. One day you’re hot then your cold, you’re yes then you’re no, you’re in then you’re out, you know what I’m saying? And that’s just love with another person. When you’re talking about love with Google, the most fickle mistress of all, it can be a real roller coaster. How do you make the big […]
Have you ever checked your analytics for organic search traffic? If you’re involved in SEO, of course the answer is yes, so you have probably been noticing a disturbing trend. In your organic search query data, the [not provided] number is growing…and growing…and growing. The amount of usable, actionable analytics data is dwindling, being replaced by the [not provided] monster. […]
Google Authorship is quickly becoming one of the most talked about aspects of SEO. The rel=”author” tag lets you attach your name and Google+ profile to the content you create on the web, giving you a picture in a rich snippet and a general air of authority in SERPs. We have the guide to setting up Google Authorship right here, […]
Does Google+ influence search rankings to any noticeable degree? It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts […]
It’s that time again, time to review the ComScores for the previous month and see who is winning (probably Google) and who is teetering on the brink of complete and utter extinction (definitely AOL.) There aren’t any big surprises that will rock the SEO world, but there are some shifts that indicate interesting patterns. Let’s take a look at the […]
As you all know, educated bunch that you are, when Google wants you to fix some webspam that’s within your control, they send you an email about manual webspam actions to take. Now though, Google is expanding upon that procedure and making it even easier to address manual webspam actions on your sites. As of this week, all you have […]
When you are building out your newest website, it’s a common desire to want to link it to the rest of your websites. After all, it’s not spam if they are all truly owned by you and are really in the same network, right? Unfortunately, the spammers out there have, once again, ruined it for the rest of us. Any […]
Google has been testing what they call their “Local Carousel” for the past couple months, and today it is officially going live. It’s the same top of page scroller you’ve been seeing on tablets for the past year, but now it’s on your browser for your local related searches. Lets take a look at what it is and what it […]
It’s here, it’s here! It’s the day we’ve all been waiting for, but it’s pretty much the polar opposite of Christmas. It’s the day that Google finally delivers their much-hyped Penguin 2.0 update. Who was hit? What does it mean for your search engine optimization SEO? Lets take a look.
Are you still paying for links? It doesn’t matter where or how many, if you’re paying for even a single link it’s time to get rid of it. Remember earlier this week when we wrote about Google’s plan for the next couple months? Part of that plan was to aggressively pursue link buyers and sellers, and it’s only been a […]
Matt Cutts has just released another video on his Google Webmaster Help account, and we’re here to break it down for you. This time he is addressing the question, “What should we expect in the next few months in terms of SEO for Google?” Lets look at his answer.