When people start shopping around for different SEO quotes, what’s the first thing they notice? It’s always the discrepancy of the cost. It’s not uncommon for one company to quote in the high thousands while another is in the hundreds. The important thing that every consumer should understand is that, much like anything else, be it a service or a product, you get what you pay for. When you’re looking for small business SEO, taking the cheap route is usually as bad as not performing SEO at all.
Why is that?
The reality is, good SEO isn’t cheap, it’s actually a little on the expensive side…sometimes. The cost of SEO truly depends on your business, your location, and what terms you are trying to rank for. If you’re trying to rank for an ice-cream shop in Antarctica, then yeah, that can be done on the cheap. On the other hand, if you’re trying to rank for a restaurant in New York City, that may take a little longer and cost a little more.
I’m not saying cheap SEO is a rip-off or expensive SEO is a cure-all, it just needs to be tailored specifically to you. If someone tells you they can get you on page one and gives you cheap quote without ever seeing what you’re trying to rank for, then that probably IS a rip-off. They may give suggested prices, but until you have a meeting with a company and go over your specific situation, be wary of any promises attached to cheap quotes.
If you want to evaluate yourself and see if your SEO should be cheap or expensive, check out the infographic below. It outlines some of the variables that affect SEO cost, so just see how many apply to you and you’ll have a rough feel for how difficult it may be to rank for your desired terms.