How do I optimize my Google Business Profile?

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Posted on by Wikimotive LLC
Categories: Automotive SEO, SEO Climb Tagged: , , , , ,

Optimizing Your GBP

If you want to do well on search engines you need to answer questions, and your GBP is just another place for you to do that. Now, how far you want to go into answering questions on your GBP is up to you and how much you want to invest in terms of time and resources. Some dealerships want to go very hard on this, and it’s because they’re seeing their competitors do the same. Dealers in less competitive markets, however, may find they get good results with far less of an investment. The important thing is to be aware of what’s going on within your market, understanding how your efforts measure up against those of your competitors. Most importantly, that you’re not only matching them – but exceeding them.

Things to Consider

Split off your departments into individual GBP listings for your Sales, Parts, and Service departments as well as others, as they pertain to your dealership. Each represents a particular set of questions that might be asked by Google users. Other valuable opportunities include product descriptions and service descriptions..but there’s so much more.

As with anything, you can grab as much of the opportunity as you want and you will always benefit from grabbing more. That said, you might decide (in some cases) that the results you’re seeing fail to justify the investment of time and resources…and in all fairness, that’s a hard bit of math to do. What’s important to understand is that – if you decide to entrust an SEO partner to handle these tasks for you – the willingness to invest that time and resource should be your primary consideration. They need to be ready to dive in, look at all the patterns, share their assessments, provide a strategy, and one with clearly-stated deliverables within a set time-frame. They also need to have a strategy in place to adjust, and pivot as needed to ensure efficacy. Paying less for a cookie-cutter solution that promises the same results to everyone, ensures nothing more than you getting your money’s worth.

Recap

Your Google Business Profile (GBP) serves as another means of answering questions, and making those answers easily accessible to the local consumer. However, the extent of time and resources you invest in your GBP is likely to differ from those of other dealers. At minimum, you should be aware of how far your local competitors are going to optimize their profile and aim to exceed their efforts. At maximum? Well, there is none. However, a trusted third party provider can perform proper department splits, provide product and service descriptions, up-to-date contact information, hours of operation, and facilitate countless other optimizations to help distinguish your dealership from the cookie-cutter efforts of your competitors.