What are backlinks and how do they help me?

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Posted on by Wikimotive LLC
Categories: Automotive SEO, SEO Climb Tagged: , , , , , , ,

What is a Backlink?

Backlinks are an important part of any SEO strategy, and there are a number of ways to get them. But what are they to begin with? A backlink is essentially a vote endorsing your site for offering the correct answer or reference to whatever keyword is being linked.

How to Earn a Backlink

There are a number of ways, but the best way is to simply have the best answer. When other websites recognize that they’ll basically be pointing to your website and saying, “that guy knows.” As for the shady, “black hat” practice of purchasing backlinks…we’ll get to that next week.

Why Do You Need Backlinks?

If we’re looking at the internet as a democracy, every vote for you counts! If you have other well-respected websites identifying your website as the one that has the answer, that’s worth something to Google, which makes it a ranking factor. Long ago, there were fewer of those factors making backlinks far more influential – but even with more ranking factors out there, backlinks still play an important role. So, do you want backlinks? Absolutely. The more nuanced answer would be that you want good backlinks earned by anticipating questions, and offering the best answers. Be worth that vote.

Recap

A backlink is when another site links to your content, endorsing it and (more specifically) the answer it provides to a particular search query. When that link comes from a reputable source, that endorsement speaks to your authority and is one of the countless ranking factors that Google looks at.