Conversions vs False Conversions in GA4

Conversions vs False Conversions in GA4

As you develop a marketing strategy, it is imperative that you periodically look at your data, determine your success stories, and find places where your efforts could use improvement. It has been six months since the implementation of GA4, and you and your team may...
GA4 • Six Months Later

GA4 • Six Months Later

This past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunsetted across the horizon, and a new version, Google Analytics 4 (GA4), was...
Just for Your Dealership: JTT Episodes You Might Have Missed

Just for Your Dealership: JTT Episodes You Might Have Missed

It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT...