An Introduction to Facebook’s New ‘Business Manager’ Tool

| Posted on | Facebook, Facebook Marketing, Social Media, Social Media Marketing

Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.

What is Facebook’s Business Manager?

Facebook will be providing a tool to assist large businesses and agencies in managing, organizing and controlling Facebook Ads and Pages.

One Location for Facebook Ads and Pages

With Facebook Business, Marketers will be able to access all managed pages and ad accounts using a single application.  You will now also be able to access, as well as provide access more easily, without having to be friends on Facebook or enter the email associated to a Facebook login. Now, a work email address is all you need to grant an individual access.

See Who Has Access to the Ads and Pages You Manage

Facebook Business Manager

Business Manager will also enable you to save time setting up pages and ads on Facebook. It too will allow visibility of who does have access to Facebook Ads and Pages as well as revoking access when necessary.

How Will Facebook’s Business Manager Work

How Facebook Business Manager Works

As an administrator in Business Manager, you will be able to control all aspects of the business, including modification of pages and ads with the ability to assign a team to work on them. You will be able to view all analytics associated with ads and move between pages with ease.

You will also be able to assign labels for easy search, or find things quickly with the page or ad account name.

Separating Personal from Professional

For those who are clients (or not marketers), Business Manager will remove the fear of having to provide a Facebook profile login, as well as the personal email address associated with Facebook. No longer will you have to worry about your profile being shared, so your personal profile will become private once again.

Facebook Business Manager Personal Information

Other types of users will be able to easily login with their name, which will verify each identity with nothing being shared from personal profiles to Business Manager.

As a marketer, you will save time and feel more organized with having Facebook pages and ads streamlined to one location. This hassle-free platform will make it easier for clients to have a digital marketing company monitor and maintain pages and ads on their behalf.