Rich snippets these days are every where in the search engine results pages (SERPs), and they can help you improve your click through rate. For most people they help to show if what they’re searching for is within reach on a particular site. They can draw the users attention by providing extra relevant information about their search. By using rich snippets you might not improve your ranking but your automotive search will be stronger with more click throughs and a lower bounce rate.
Rich snippets display bits of relevant information in the bottom part of a search engine result. They can provide all kinds of different information from reviews and price ranges for restaurants, to video, images, and even author profiles for content writers. having this information included when you come up on the SERP will increase your visibility and drive more traffic. Many companies have seen a 20% to 30% increase in click through rates as a result of using rich snippets. This happens for a number of different reasons. The snippets help break up endless lines of text on SERPs and will make your result stand out from all the others. Aesthetically pleasing results layouts which include rich snippets like photos will draw more attention.
Adding rich snippets to your results if you don’t already have them is very easy and can be accomplished with a very basic understanding of HTML. All you have to do is use a few descriptive HTML tags on text that you want to be displayed as a snippet and voila! As soon as Google notices the new markup it will display the snippets automatically in the SERPs. Some examples of the tags you can use are rating, event, time, customer review, location, and many more.
You can speed up the process of getting your snippets recognized by completing Google’s request form to let them know the snippets have been added to your site. Make sure that your markup for the rich snippets meet the requirements for each content type and are in the correct format. Also make sure that the snippets you are adding are relevant to the user in relation to your site. Lastly rich snippet content has to be visible to users, Google will not display hidden content as a snippet.
If you haven’t brushed up on your HTML skills lately there are loads of tools that will help you along the way. WordPress has several plugins that make it quick and easy to tag rich snippet content on your site.
Want more information about how you can use rich snippets to boost your SEO? Maybe you need a new website built from the ground up. Contact Wikimotive to receive a free evaluation of your website and SEO strategies.