Even the best businesses sometimes have unhappy customers. That’s just the reality of doing business. What separates the good businesses from the bad is how they handle their customer service when there is a complaint. It was easier in the past. Customers would ask to speak to a manager or they would call a customer service hotline and you could handle the complaints on your own terms. Now though, it’s a lot more nebulous. Social media has made it easier to complain, and it has made those complaints public. Let’s take a look at how to navigate this brave new world with a social customer service infographic.