Category: Online Reputation Management

Why You Should Never Delete or Ignore Negative Online Reviews

Why You Should Never Delete or Ignore Negative Online Reviews

As a business owner it is hard to fathom that anyone would say anything negative about your business. Yet negative online reviews still occur, and in most cases they cannot be prevented. These instances can make it difficult to control our natural impulse to feel hurt or angered, as we are all passionate about what we do and in the service […]

Lindsey Stone Inspires Facebook Rage With Distasteful Arlington National Cemetary Photo

Lindsey Stone Inspires Facebook Rage With Distasteful Arlington National Cemetary Photo

Over the last couple of days, a major controversy has been brewing regarding a specific Facebook post made by a woman by the name of Lindsey Stone, and the online reputation management of the company that employs her. If you haven’t heard this story yet, no doubt you will soon find it hard to ignore. The controversy surrounding Lindsey started […]

The Clay Nissan Boycott

The Clay Nissan Boycott

Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that businesses can control, or even truly mediate. Social media creates […]

Google Gets Rid Of Places And Adds Google Plus Local

Google Gets Rid Of Places And Adds Google Plus Local

Google continues to push their social network Google Plus, this time making a major change in the local market. It has been rumored for a while that Google might do away with Google Places Pages and make something similar on Google Plus. Now they have finally done it, Google Places is no more, and now we have Google Plus Local. […]

Make Your Site Mobile Compatible In Minutes With Google And DudaMobile

Make Your Site Mobile Compatible In Minutes With Google And DudaMobile

Having a mobile compatible site is not something you can ignore any longer. A recent study shows that 40% of mobile users will turn to a competitors site after having a bad mobile experience. More and more people are using mobile web browsing whether they’re on the go or just too lazy to get off the couch to look something […]

New Bill Supports User Privacy On Facebook

New Bill Supports User Privacy On Facebook

A new bill proposed by New York and Illinois Democrats Eliot Engel and Jan Schakowsky will change the way employers use Facebook when searching for new employees. The bill is known as the “Social Networking Online Protection Act” or SNOPA and it addresses the growing practice of pre-employment Facebook screenings, intending to make the practice itself illegal. Many employers have […]

Google Is Officially The Social Platform For The Republican National Convention

Google Is Officially The Social Platform For The Republican National Convention

The Republican National Convention will convene in Tampa Florida from August 27-30. During that time they have chosen Google to be their “official social platform and live stream provider.” Google will provide coverage of RNC events, programs and interviews via Google+ and YouTube. This should have a major impact for the GOP online reputation management.

What Does Your Klout Score Really Say About You?

What Does Your Klout Score Really Say About You?

A recent study about digital influence suggests that Klout and other social media measurement tools aren’t entirely accurate with their ratings. Sites like these often claim to measure your influence in the realm of social media but what exactly does digital influence even mean? Brian Solis, author of the Altimeter Group Report, says these online reputation management sites can’t really […]

10 Things To Keep In Mind For A Successful Blog

10 Things To Keep In Mind For A Successful Blog

Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track.

OmniTouch, a Keyboard in the Palm of Your Hand

OmniTouch, a Keyboard in the Palm of Your Hand

Internet marketing has been a rapidly growing field since the turn on the century. The internet has the power to reach an unending number of potential viewers. With Smartphone technology the number of people that internet marketing reaches has grown even more as well as the fact that it reaches most people instantaneously. It is no surprise that this area […]

NewFacebook Marketing – We Begin Again

Just When You Thought You’d Figured It Out… I’m not going to lie, I had fun sharing the 7 Ways to Kill the Newsticker story and playing to the massive crowd of those of you who HATE the “NewFacebook”. The truth is, I actually like it. And while I knew we had only seen a glimpse of the changes in […]

What If It Happened Today?

What If It Happened Today?

Recently I stumbled upon a letter written to the Cleveland Browns and a subsequent response letter to the consumer. While it is quite a humorous read I couldn’t help but think about the ramifications if this was publicized in today’s world of communication saturation. First, here are the letter’s:

TRUE Customer Service – The Lost Metric

TRUE Customer Service – The Lost Metric

Caring: The Lost Art Recently, I had a BAD experience with my long time vendor partner: TK Carsites while launching several new web sites for one of my clients: Jeff Batta owner of Marlboro Nissan and now the proud owner of a brand new open point: Milford Nissan. Those of you who know me know that it is no secret […]

Grading the Better Business Bureau

Grading the Better Business Bureau

Is the BBB a consumer watchdog or a toothless lapdog? What’s really behind those charges that businesses have to pay to play? Long considered an impartial arbiter of who’s scamming whom (and who’s not), the Better Business Bureau—a “federated association” of locally run bureaus—has been facing questions lately about its very mission. Among them: • Can anyone pay dues ($300 […]

When Reputation Does Not Matter

When Reputation Does Not Matter

Since we’re just about to approach the height of the reputation management craze I figure now is an excellent time to talk about what happens when it doesn’t matter again. Or will it? Recently, I blogged about my stay at The Union Bluff hotel in York Beach, Maine which was somewhat sub par. This particular stay made me think, though. […]

ORM – The 2011 Trend

ORM – The 2011 Trend

Online Reputation Management Will You Ride The Wave? Each year industry professionals pontificate from the pulpit their version of the new year’s paradigm shift. They bet on what the next wave – the next BIG THING will be. What automotive internet managers and digital marketing directors need to take into account is that, like most “gamble’s”, this can really be […]

What makes a great Digital Marketing Company?

Top Gun – The “elite” best of the best Each year it seems like hundreds of new digital marketing companies spring up and then disappear. As business owners or internet managers or marketing directors, we see hundreds even thousands of e-mails in our inboxes and solicitations on LinkedIn each day promising everything from “Top Google Placement” to “High Lead Conversion” […]