How do you tell what your blog is about? Sure, you have ideas in your head and dreams in your heart, but it can be difficult to take a step back and look at what you REALLY are saying every day. With Facebook and Twitter Marketing, it’s easy to scroll back through your old posts and get an idea of your voice in a glance. It’s much harder with blogs, because it would take you hours to read through everything you post in a month. There is an interesting way to get a quick snapshot though. Let us share our technique.
We suggest making a tag cloud. It’s not scientific, but it’s a great way to see your most commonly used words, which will give you a feel for the overall message of your blog.
I created one for Wikimotive.net above. It’s pretty much exactly what you’d expect it to be. This is Wikimotive’s marketing blog, and right in the middle you have “Wikimotive” followed by “Marketing”. Just by glancing at this tag cloud, you can clearly see what my blog is about. The bigger words are the core themes of the blog, so you’ll see the major social networks, SEO and other search terms, and plenty of things related to digital marketing. What’s just as interesting is the smaller terms, the mortar holding the whole cloud together. Here we see lesser used themes, but we also see hints of the writing style. Words like “simply” and “knowledge” aren’t the main story in and of themselves, but they help you deduce the flavor of the blog.
Head to a free site like Wordle or Tagxedo and create one for your blog today. You may be surprised to see what you had to say.