After getting word of an incredible social media campaign called #CatMode, run by Jason Stum of LaFontaine Automotive Group, Wikimotive’s Erin Ryan jumped into action and sparked up conversation with Jason around automotive social media.
One thing led to another and she ended up being honored with a guest spot on Stum’s automotive marketing podcast, MarketPunch.
And while one of the big topics of discussion for the episode was LaFontaine’s incredible campaign–in which they replaced their inventory of cars with adoptable cats from the local Humane Society–the biggest topic was what it takes to run a successful social media campaign.
Before beginning the #CatMode campaign, Stum created what he calls “the 5 P’s,” a guide of sorts that steps you through the process of running a social media campaign. They are:
- Prepare–Have a plan of action!
- People –Make it a team effort. Two (or more) heads are better than one.
- Partners–Have people you can call on to assist you in making your campaign a success.
- Publish–Know where, when, and what your plan is for getting the campaign in front of the public.
- Promote–Easily the most important part. Have a plan for how people are going to discover your campaign.
Each of these are an integral part of this process, and Wikimotive is glad to have been one of the partners that helped promote #CatMode. It’s genuinely amazing social media work like it that gets people sharing–a lesson for all in the automotive marketing space.
To listen to the podcast and get more information on the 5 P’s, see Jason’s post on MarketPunch. You can also visit MarketPunch’s Stitcher page or iTunes podcast page in order to subscribe and rate the show!