Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
The relationship between Social Media and Search Engine Optimization (SEO) is complicated and often misunderstood, and in a perpetual stage of change. In reality, they are complimentary areas of focus that can drive their own results, and can help to amplify the results achievable by the other. Understanding the Roles The role of Social Media grows increasingly more important. It […]
No-one likes receiving a negative review; but it’s been estimated that a negative experience is 21% more likely to inspire an online review than a positive experience. It’s a trend that has experienced some welcome reversal as of late but, as a business, you need to be conscious of the impact reviews can have. Today we’re going to explore the […]
“How Do We Stand Out?” Answering this question is one of the inherent challenges faced by any business or marketer. It inspires the quality of the products and/or services that we offer. It rests at the heart of our marketing efforts. And unlike major brands and larger corporate entities who enjoy a greater wealth of resources to help attract the […]
Every business or organization has a story to tell, as well as a unique set of services to offer, insights to contribute, and a desire to attract those in need of their goods, products and services. This is why blogs are so popular; they provide a means of telling our stories, conveying our authority, and making ourselves accessible to a […]
Conversational content. Depending on the extent of your involvement with content creation and familiarity with certain principles of SEO, it’s a term you may have heard before. But it’s also a term that is commonly misunderstood. What is Conversational Content? At its heart, ’conversational content’ is about creating a personalized experience for the reader. Think of the difference between being […]
Google My Business is one of the most valuable marketing tools out there. When properly optimized, your GMB profile can help to attract, inform and convert prospective customers. Plus, from an investment standpoint, it certainly doesn’t hurt that GMB is free. But an investment of time and effort is necessary if you’re going to put your GMB to work for […]
When we refer to ‘optimization’ we’re usually talking about the steps anyone can take to refine their web presence, increase the visibility of their website in the eyes of Google, and improve both traffic and the potential of converting new customers. The manner in which you format the images used on your website plays an important role in this, while […]
Previously, we’ve discussed the important role that your Google My Business profile plays; how it’s basically your new homepage, is where you share your business information with the world and is where people searching for your business will form their first impressions of it. But with that in mind, how does one go about making the best first impression? Well, […]
To grow your business, you need to attract new customers. And since most potential customers will search for your products or services on Google, you need to distinguish yourself by ranking higher than your competitors in Search Results. That said, it’s important to understand any obstacles that may be working against you. For example… – 75% of Google users won’t […]
It’s estimated that 63,000 Google searches are performed every second. That’s 3.8 million searches every minute, 228 million searches every hour, and about 5.6 billions searches performed within a single day. And somewhere in the middle of that search maelstrom, is a prospective customer in need of your products or services. Google uses complex algorithms to determine the pages best […]
(commonly known as ‘GMB’) is one of the most valuable digital marketing assets available to businesses. Every day, millions of consumers use Google to research businesses, products and services. Most recent studies have shown that more than half of the searches conducted on mobile devices have local intent – that means people are looking for local businesses. Your GMB profile […]
We’ve defined SEO as “the process of optimizing signals both on and off a website, influencing how successfully that site can be found when someone searches particular keywords on Google”. So, what do we mean by ‘signals’? We’re referring to ranking signals – characteristics or elements present on a website that a search engine recognizes – and then utilizes to […]
For those of you unfamiliar with SEO (Search Engine Optimization) it’s the process of optimizing signals both on and off a website, influencing how successfully that site can be found when someone searches particular keywords on Google. Regardless of the vertical you’re in, your ranking in Google Search Results should be one of your primary considerations. Failing to prioritize your […]
The entire Wikimotive team is proud to share the news that our own Dan Barker has accepted a new role within our organization – that of ‘Director of Operations’. Having served diligently in his previous capacity as Content Manager, Dan’s commitment to consistency and continual betterment – combined with his penchant for ‘big picture thinking’ – has made him an […]
As an automotive advertising company, we fall subject to a wide range of expectations regarding the wealth of services that we offer. Truth be told, we doubt you’d be surprised by the vast majority of them, seeing as you’re probably aware of the traditional role played by digital marketers. And yet, there are those expectations that are less-publicized…such as the […]
When we talk about Automotive Social Media Marketing, we’re surprised by just how many people fail to grasp the breadth of the topic. In fact, looking across any number of industries only serves to reinforce the shocking realization that many businesses are attempting to market themselves in a state of ignorant bliss. Of course, we mean ‘ignorant’ in the most […]
This month, we’re spending a lot of time talking about the need to step outside of your intrinsic strategy. As a marketer, it’s all too easy for you to wear the blinders of branding, slaved to a singular way of thinking by the echo chamber which you operate within. By falling into this trap, you minimize your own effectiveness, limiting […]
Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or intent (and arguably, to a […]
As a dealership, you might have struggled with the question of whether or not you should partner with an automotive advertising company or digital marketing partner. Unfortunately, the increasing importance of services that a digital marketer can provide emphasizes the crucial nature of making that change now (if you have yet to do so). Marketing has always been an ever-evolving […]
Perception is reality. Arguably, the best piece of ‘big picture’ advice that I’ve ever been given. One would be hard-pressed to debate the fact that we form decisive conclusions based on our individual perception. From the worthiness of interpersonal relationships and evaluation of professional competence to the businesses we support and political candidates that we elect, our lives are driven […]