Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
According to a report by eMarketer, the estimated automotive marketing spend in 2017 fell in somewhere around $206 billion. Coming off a seven-year run of continual sales growth, it’s no surprise that the industry has shown such openness toward investment. The near-unparalleled level of innovation alone ensured that most messages were well-worth “getting out there” and, judging by the spend, […]
When we think of auto advertising, it’s easy for us to default to the iconography that has proved successful since the infancy of televised automotive marketing back at the midpoint of the 20th century. Beauty shots of shiny new vehicles, handling impeccably around tight corners. All engine, road and wind noise removed in the editing process and replaced with hints […]
2019 presents a unique challenge for marketers, regardless of the industry that they represent. For the sake of these articles, we’ll convey the ideas in the context of car dealerships, automotive advertising agencies and the automotive industry as a whole. But rest assured, the ideas are universal, relating to the evolving face of brand recognition, reinforcement and consumer valuation. They […]
Whether facilitated in-house by your own marketing team, or through a third party vendor, automotive advertising is not for the weak of heart. We live in transitional times, shifting with both the frequency and inherent dangers of cartoon quicksand. No longer can a dealership thrive (let alone survive) solely on the reapings yielded by traditional marketing efforts. Truth be told, […]
At its core, Law Firm Marketing is about differentiation: the ability to convey a firm or practice’s value proposition in more ways than reiterating “we are aggressive, and get results!” One might argue that the need for differentiation is universal among marketers, but legal marketing presents unique challenges since the ‘results’ are usually life-altering in nature. Failure of an attorney […]
If asked, how would you describe your healthcare marketing? In the blink of an eye, we find ourselves standing on the cusp of this: the third decade of what we (seemingly yesterday) referred to as the ‘new millennium.’ How time flies. The scary part? For every one of us, the passage of time will continue to pick up speed with […]
When you think of your real estate marketing strategy, what comes to mind? Word-of-Mouth referral? Print ads? Lawn signage with your visage (or that of an associate) emblazoned across it? Scaled up versions of the same in billboard form? Perhaps you’re focused on local television and radio spots? Or if you’re truly ahead of the curve, you probably steer your […]
Going digital is no longer a thing of the present. At the risk of sounding elitist, or dismissive, if your automotive marketing hasn’t already gone digital (at least partially) you have placed your dealership at a significant disadvantage. To be clear, we’re not simply referring to whether or not you have a responsive website, with inventory configured to create an […]
No matter what industry they exist in, today’s businesses need to implement digital marketing strategies in order to maintain, if not increase, their client relationships. Medical practices are no exception, and today’s private practice marketing strategies employ a number of components. Such steps allow a practice to gain a competitive edge over their local competitors, increasing visibility of their services […]
As practitioners operating within the legal system, you’re no stranger to binding changes in legal principle. As practitioners operating within the field of digital marketing, we’re no stranger to binding changes in SEO strategies. And while you might be unable to appreciate the breadth of commonality between those two fields, a quickly scribbled Venn Diagram would place your legal marketing […]
If there’s one thing that we’ve learned over the last few years it’s that, thanks to technology, the potential of a small business marketing initiative is anything but…well, small. In the past, modestly-sized independently-owned businesses were bound to fall under the shadow of larger competitors. The combination of massive buying power and proportionally-sized marketing budgets proved difficult for any small […]
While most people are still trying to wrap their heads around the fact that autumn is already upon us, automotive marketing professionals (and their counterparts in almost every industry) are already focused on forming their digital strategies for 2019. And, if recent years have taught us anything, each year that passes increases the importance of SEO to these strategies and the […]
2017 was the year it all changed. It was the year when millennial consumers fulfilled their long-anticipated destiny of overtaking Baby Boomers as the single largest consumer demographic. With an estimated $200 billion in annual buying power, consumer trends would now be dictated by the younger members of our society, with little likelihood of it reversing anytime soon. And with […]
In the United States, there’s still a significant portion of our population debating the pros and cons of the affordable healthcare act. The political spectrum remains perpetually at odds over the idealistic entitlement for universal healthcare and the fiscal realities that stand in the way of such demands. But partisan politics aside, there’s little value in arguing the fact that […]
It’s widely believed that there are seven essential characteristics that people look for when seeking legal representation. Do you know what they are? Chances are that you’re already ticking all seven boxes if you can (honestly) look at yourself and feel that you’re achieving all of your goals. But let’s be honest. Regardless of the size of your firm or […]
You don’t have to be a digital marketer to recognize the fact that social media, in all forms, presents an opportunity. Every social media user, regardless of platform used, opens themselves to the possibility of being marketed to. Then again, every social media user also gains the opportunity to become a marketer themselves. In terms of both images and text, […]
It’s hardly a well-kept secret that the healthcare industry exists within a perpetual state of precariousness. As a society, we look to the wide array of healthcare professionals for unbiased solutions to issues related to our personal well-being. However, as with members of any industry, those professionals offer a series of products and services that exist to be marketed for […]
The core of any successful business, regardless of its size or the industry it’s found within, comes in the patronage of its clientele. Some businesses thrive upon a large volume of one-time purchases, while others are reliant upon incremental repeat business. Years ago, the difference depended simply upon (i) the quality of product and/or service offered (ii) the demand for […]
In today’s world, so many aspects of the Medical community draw the continual ire of the masses. From outrage over the profiteering practices of the Pharmaceutical industry to constant criticism of the costs associated with Health insurance providers, a large share of the general public has voiced a growing sense of detachment from the healthcare community, as a whole. Regardless […]
If seeking a real-world example of ‘necessary evil’, one could argue that ‘Marketing’ is a near-perfect choice. A crucial component of any business’s continued success, a well-realized and multi-tiered marketing initiative should be designed to communicate any (and all) messages, to any (and all) demographics, using the most effective platform for each. Just last month, we were discussing some perspectives […]