Tag: adwords

Images and AdWords

Images and AdWords

Google, never content to rest on their laurels, is going back to AdWords to give it another boost. This time they’re trying to spruce up the ads themselves with the introduction of images into their paid results. When it comes to advertising, images are always a huge boon, so this is sure to have an affect on SEM and SEO moving forwards.

AdWords New Shared Budget

AdWords New Shared Budget

Google just rolled out a new feature in their AdWords service: the shared budget. Basically, it’s exactly what you would think it is. It lets you create a single daily budget that is then shared by multiple campaigns in your AdWords account. The idea being that this will make it easier for businesses to optimize their AdWords accounts, enabling them […]

Google Introduces AdWords For YouTube Video

Google Introduces AdWords For YouTube Video

It used to be that you needed big bucks to advertise via video.  The internet has certainly changed that, but you have still always needed a substantial investment to get a quality commercial completed and actually scene by anyone.  Well, Google is working to change all that, and it should make a big splash in the world of online marketing.

Dealer SEO: Create Pay-per-Click Campaigns

Dealer SEO: Create Pay-per-Click Campaigns

The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section. With organic listing there is no charge when someone clicks […]