Your Cost Per Sale Is Lying to You By Zach Billings, Wikmotive Co-Founder & CEO Originally published in the September 2026 issue of AutoSuccess Magazine Your 20 Group is doing a composite, measuring marketing cost per session, cost per lead and cost per...
Podcast appearance · September 3, 2026 Introduction by Yossi Levi Today I’m joined by Zach Billings, CEO of Wikimotive. Zach has spent his entire career on one problem: getting dealers noticed online. He walks us through a major evolution in the SEO game dealers have...
AI Search Isn't Replacing SEO — It's Exposing What Good SEO Was All Along by Zach Billings, Wikimotive Co-Founder & CEO Originally published in the August 2026 issue of AutoSuccess Magazine One of the fastest-growing narratives in automotive marketing is that...
SEO Fundamentals: Cookie-Cutter SEO Is Dying By Zach Billings, Wikimotive Co-Founder & CEO Originally published in the June article of AutoSuccess Magazine Search Engine Optimization (SEO) for organic Google, Bing and now even AI search visibility is often...
Sometimes, when you Google something, an AI-generated paragraph shows up at the top of the results, giving you an answer and including a few cited sources for the information. This feature is called Google's “AI Overview,” or AIO for short. We’re going to strip away...
In the first installment of STATE OF AI SEARCH (recorded as a LIVE webinar Thursday, May 14th) Zach Billings breaks down one of the most misunderstood topics in automotive marketing today: what AI search is actually changing — and what it isn’t. As dealers race to...
GEO, AEO, AI Search, AI Optimization. It goes by many names, but the idea is the same: getting your dealership to show up in answers from LLMs like ChatGPT, Gemini, Claude and others. You’re hearing about it in 20 groups, OEM meetings and vendor pitches, and you’re...
The promise of winning AI search is a lie. That’s not a hook. That’s not hyperbole. It’s the unpopular truth that directly contradicts the story vendors are selling from every trade show booth and webinar stage. And the narrative isn’t coming from vendors alone. It’s...
When a lot of us look at our website traffic reports, social media is a standout performer. If you're spending any amount of money with a vendor that's running social ads for you, there's a good chance it's your highest-performing traffic driver—at least by the...
CDPs. AI chat. Identity-resolution retargeting. GEO. AEO. First-party data activation. Cookieless solutions. Two weeks before NADA, the industry is once again awash in promises that this—finally—is the thing that will fix your 2026. It won’t—at least, not on its own....
In today’s installment of "Stuff I Mythbusted This Week," we have a story from a 20 group. Most myths seem to propagate through 20 groups, so this isn’t a shock, but just about everyone reading this will face this exact problem at some point. There’s no doubt that...
Visualize this scene and see if it’s familiar. You’re at your desk, determined but worn… Determined to grow your store but worn out from drowning in a deafening sea of what has become white noise. Your inbox is filled with reports; some say everything is great! Others...
We’ve all been there. The month is going slow, and the showroom is a ghost town. You get on a vendor meeting and ask them what they’re doing to fix it, and they feed you a line about how it’s the market and everyone is down right now. They deflect the blame and offer...
As featured in AutoSuccess Magazine. 25% tariffs! 35% tariffs! No tariffs on Canada and Mexico? Just kidding, 10% tariffs! But maybe not for USMCA-compliant cars… Ah, heck, pause them for 90 days and just pile all the tariffs on China! It’s been a moving target, for...
As featured in AutoSuccess Magazine. Before you is a great wooden horse. Your advisors and merchants tell you it’s a great omen that will bring you unimaginable success if you embrace it. But is it filled with promise or peril? The horse isn’t a horse; it’s the AI...
As featured on the August cover of AutoSuccess Magazine. As we continue to navigate the shifting landscape in auto retail, one thing has become crystal clear… the days of cost-cutting have ended. In December, I wrote about how to make wise cuts to your marketing as...
So you need to increase your fixed ops business, but how do you optimize for service in search? Well, there are two ways, there’s organic search and there’s paid search but the Google search landscape is filled with misnomers and confusion. Time and time again, we see...
As featured on the May 2023 cover of AutoSuccess Magazine Sales are down. Leads are down. Foot traffic is down. We have the wrong cars, and rates aren’t helping, but boy, does it feel like something just isn’t working right. Is it the website? Are the chat and digital...
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/23 airdate. So, you’ve spent the last few months hearing a lot about Chat GPT,...
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more...
Blogposts in your store’s website should be a cornerstone of your SEO strategy. But what are you doing to leverage those blogs on Facebook? What does posting a blog to Facebook do for me? We refer to this as "social syndication", and it’s a very important way of being...
Seems like everything is video now. Why written content versus video? When it comes to your dealership's SEO, are videos more important than written blogs? Words on your site are easier for Google to understand. Certainly the "artificial intelligence" that Google is...
Do we recommend pre-order pages? Absolutely, but don't think that you can do much in the way of search engine optimization for it. We have a lot of clients who have approached us about this, and we've helped most of our dealers with the creation of robust pre-order...
Organic search versus paid search? You're looking at it all wrong and here's why. With strong SEO, should I turn all my paid search off? No, that's an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in...
Some dealers struggling with inventory have hit the brakes on their SEO and content spend. Here's why that's a big mistake. I Don't Have Any Inventory Why would I want to put out content for something I can't sell right now? Well, if you actually had no inventory, you...
Are you a multi-store group and don't know where to start when it comes to SEO? If you have a group site, and individual store sites, should you focus on your group site SEO? Or should you prioritize the store sites? Pay attention... SEO and group sites can be...
Your dealership’s name isn’t showing up on Google Maps? That’s a problem. Here’s the solution... Getting your name to display on Google Maps can be complicated. It mostly has to do whether or not your GBP (Google Business Profile) is able to rank for the keyword that...
So, you're worried about your Map Pack ranking on Google, but you don't know how to improve it? Listen up. How do I rank in the Map Pack on Google? Ranking in the Map Pack on Google has a lot to do with your physical location, which you can't change. It also has lot...
For your dealership to have highly-performant SEO, you need a strong content strategy. But what does that mean? Whether you're trying to write content in-house, or simply want a better understanding of how you can hold your vendor accountable, I'm going to tell you...
Google Analytics Now Misreporting Location for iOS Users 2023 Update at the end. Brace yourself. This is the biggest change to the usefulness of Google Analytics acquisition data, in almost a decade. The last time we lost this much visibility in Google Analytics was...
